by Dr. Natalie | Nov 10, 2016 | Analytics of Everything, CEO, Chief Revenue Officer, CIO, CMO, Content Marketing, Crossing the Chasm, Customer Experience, customer experience maturity, CX, Digital Disruption, Digital Marketing, Digital Performance Management, Dr. Natalie's Blog, Innovation, Leadership, Organizational Change Management
Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
by Dr. Natalie | May 24, 2016 | Branded, Customer Experience, Digital Marketing, Internet, Marketing Optimization, Social Mobile, Social Networks, Technology
Digital business is increasing the potential monetary value of data, but most companies aren’t leveraging this valuable resource. Smart devices, mobile technology and social media are increasing the volume and variety of customer data available at an accelerated...
by Dr. Natalie | Mar 10, 2016 | Chief Revenue Officer, CIO, CMO, Content Marketing, Customer Experience, Customer Service, Customer Service Agents, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Innovation, Internet, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Contact Centers, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service, ROI of Marketing Analytics, ROI of Social Media, Technology
New Call Tracking For Digital Marketing – Well if you thought the only people who cared about phone calls to brand were people in the contact center, then you may be surprised by DialogTech’s new solution. Actually its not that surprising me –...
by Dr. Natalie | Mar 10, 2016 | Analytics of Everything, CEO, CFO, Chief Revenue Officer, CIO, Cloud Computing, CMO, Conferences, Content Marketing, CRM, Crossing the Chasm, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Events, Innovation, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Apps, Mobile Commerce, Organizational Change Management, ROI Of Customer Experience, ROI of Marketing Analytics, Social PR, Marketing and Advertising, Women, Women Firsts
Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
by Dr. Natalie | Feb 26, 2016 | CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics
What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...
