by Dr. Natalie | Nov 10, 2016 | Analytics of Everything, CEO, Chief Revenue Officer, CIO, CMO, Content Marketing, Crossing the Chasm, Customer Experience, customer experience maturity, CX, Digital Disruption, Digital Marketing, Digital Performance Management, Dr. Natalie's Blog, Innovation, Leadership, Organizational Change Management
Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
by Dr. Natalie | Mar 7, 2016 | Big Data, Customer Experience, Customer Service, Customer Success Management, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet, Marketing Optimization, Mobile Apps, Mobile Commerce, Organizational Change Management, Technology
What is the mission of Adobe? To change the world through digital experiences. The pace of change in how consumers engage with content is accelerating. So their mission is more relevant than it has ever been before. Consumers expect to connect with content...
by Dr. Natalie | Feb 22, 2016 | Branded, CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics, Social PR, Marketing and Advertising
Yes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
by Dr. Natalie | Feb 14, 2016 | Analytics of Everything, Customer Experience, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Marketing Optimization, Marketing Software, Mobile Commerce
At the NRF Retail’s BIG Show, Adobe introduced several solution innovations for the Adobe Marketing Cloud that help retailers unify data, rich content, and campaign management into one platform. The new retail innovations include: Data-driven remarketing: For the...
by Dr. Natalie | Jan 30, 2016 | Content Marketing, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Marketing Optimization, Marketing Software
Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. What this means for you: Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers rely...
