What Does Mobility Mean? To Microsoft mobility means the mobility of the person, not of any single device. People now want their technology experience to move with them, from place to place and device to device, at home, at work, and on the move. And this is also true in the automotive industry and in today’s connected cars. People expect their car’s computing power to match its horsepower. And automakers are leading the way, bringing mobility solutions to their cars to meet drivers’ changing expectations, as well as enhance safety. These automakers see their cars as technology platforms, and they are choosing Microsoft as their partner.
Why are Are Automotive Giants Choosing Microsoft for IoT and Cloud? They are choosing Microsoft because we uniquely deliver end-to-end solutions from the cloud, to the device, to predictive analytics, and do so in a way that allows all our partners to innovate on top of their existing systems. Nobody else offers this breadth and depth to the auto industry.
Which Car Companies Have Chosen Microsoft for Cloud and IoT? Volvo Cars, Nissan, Harman and IAV announced details about their partnerships with Microsoft to enhance their connected car strategies. They join Toyota, Ford, Qoros, Delphi, and other companies already working with Microsoft to bring their cars into the mobile-first, cloud-first world.
What’s the Future of The customer’s Relationship and Experience with These Connected Cars? In the near future, the car will be connected to the Internet, as well as to other cars, your mobile phone and your home computer. The car becomes a companion and an assistant to your digital life. And so our strategy is to be the ultimate platform for all intelligent cars.
At CES there were many demonstrations of a variety of mobility solutions available today and reveal new prototypes. They showed ways people can be more productive in their cars, how cars can monitor what’s happening in their surroundings to improve safety, and how cars can adapt to unique users to deliver a more personal driving experience.
- Volvo Cars showcased new concepts that integrate Microsoft Band 2 with a Windows 10 smartphone and the Volvo on Call Universal App, creating new ways for customers to interact with their vehicles. From the new Microsoft Band, a Volvo owner can press and hold the action button and say, “Volvo, start the heater of my car,” among many other options.
- Harman announced a collaboration with Microsoft that will integrate Microsoft Office 365 productivity suite capabilities into Harman infotainment systems. Drivers will be able to access Office 365 services and interact with them through intelligent personal assistant software to schedule meetings, hear and respond to important emails, and make Skype calls when in park, or when on the road in autonomous vehicles.
- IAV will use Windows 10 Continuum to stream Windows 10 via a mobile device directly to a car’s dashboard, giving drivers access to Windows 10 features and apps such as Cortana, Skype for Business, Calendar, Outlook and Groove Music while the vehicle is in autonomous driving mode or parked. This integration allows drivers to use the devices they already own. Microsoft and IAV will also demo how to use Cortana Analytics and data from a vehicle’s surroundings to improve safety by anticipating and mitigating potential vehicle and pedestrian accidents.
In addition, Nissan Motor Company and Microsoft announced that all Nissan LEAF and Infiniti models in Europe will have Connect Telematics Systems (CTS) powered by Microsoft Azure.
Why Is Microsoft A Good Partner for the Auto Industry, IoT, Cloud Computing and Awesome Customer Experiences? Automakers are choosing Microsoft as their connected car partner to help them transform the consumer experience with a platform for intelligent cars that complements their own strategies and ambitions. With this partner focus, they are able to leverage their cloud-based intelligence technologies, productivity services and tools, and even personal assistant technologies like Cortana in a neutral manner.
They are able to strike the right balance between using data to create both intelligent and personal experiences, while helping maintain privacy and security. They are also able to create more natural, human computing interfaces. And, they are able to develop and deploy secure platforms and infrastructure to enable innovation on top of existing systems.
My POV: Why Are Partnerships The Path to Innovation? It’s simply that when we collaborate we are a better we, than a single me. At least that’s my saying. I am always a better me when I collaborate. With respect to Microsoft and the auto industry they are partnering to build mutual value, not to compete. The value of a true partnership comes when one is able to help automakers accelerate their mobile and cloud strategies and unlock new experiences for consumers, like no one else can.