ROI of Social Media, Return on Investment, Social Media, Social CRM, SCRM, Customer Service, PR, Marketing, Social Business, Thought leadership, White papers, Forrester, Weber Shandwick, Management Consultant,
Oct 23, 2008
As more companies look to grab hold of a raft to stay afloat in an increasingly commoditized business environment, new research from Boston-based industry analyst and consulting firm Forrester Research finds innovating on the customer experience may be the final chance to swim to safety.
Dr. Natalie is a business strategist and a futurist. She has spent her careers looking about how businesses interact with their customers and their employees and she provides companies with the best way to create environments that foster loyatly, motivation and innovation. 
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