Dreamforce Video 2012: Marc Benioff & Burberry CEO Angela Ahrendts

Marc Benioff talks to the CEO of Burberry, Angela Ahrendts, about how new technology is making Burberry a better company.

Burberry Group plc is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances that was founded in 1856 by travelers when 21-year-old Thomas Burberry. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants.

Dreamforce, a cloud computing event is also a socially connected enterprise event. Part of the reason for attending a conference like Dreamforce is that it’s a conference where you can learn – from industry leaders who are paving the way—about how the social revolution is changing the way we do business.

“You have to be totally connected with everyone who touches your brand,” Ahrendts remarked. The iconic fashion brand embraces social media to not only engage with their customers but to grow the company new ways.

To learn more about Burberry, click here.

To learn more about Dreamforce 2012, click here.

 

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