About the SuperNova Awards
Artificial Intelligence, IOT and Design: Building a Next-Generation Services Company: Infosys Orchestrating an Ecosystem Of Start-ups |
These are significant times when IT innovation will shape not only our business but the future of our world. Start-ups and new age companies are a leading source of innovation beyond many companies own internal initiatives. In early 2015, as part of established a . It was mentioned that the capital will be used to invest in companies across the globe innovating in areas such as AI, Automation, Internet of Things, Collaboration and Design. Infosys said they want to amplify the reach of startup companies, bring them to market, help them scale, grow and bring innovation to clients.
Infosys received the Global Corporate Venturing Rising Stars Awards 2016. The benefits that Infosys offers for the start-ups as they create an ecosystem to bring innovation to our clients are many. Their areas of focus are:
- Machine Intelligence
- Big Data & Analytics
- Infrastructure & Cloud
- Collaboration & Design
- Convergence of Industries
- Disintermediation of Layers
- New Business Models
The Benefits to Start-ups: Financial Scale, Technical Scale, Market Scale, Social Impact, Incubation and Customer Validation.
What companies has Infosys invested in?
- Airviz Speck: The indoor air quality monitor empowering you to breathe. Airviz helps to empower everyday citizens to improve the quality of the air they breathe. Speck, a pioneering air particulate sensor can detect PM2.5 particulates and provide insightful analytics on air quality. Airviz is a spinoff from the CREATE Lab at the Carnegie Mellon University Robotics Institute.
- ANSR Consulting provides strategy and implementation services to help global companies establish Global In-House Centers (GICs) in India. Global companies are setting up GICs to harness new technologies such as social, mobile, analytics and cloud. India has emerged as a unique destination for GICs due to wide access to technical and business talent at a reasonable cost, and the growing ecosystem of successful GICs. ANSR Consulting, which has helped establish several GICs within India, creates joint ventures with companies such as those in the Fortune 500. ANSR Consulting helps the joint venture provide strategic, technology-driven solutions that drive competitive advantage and incremental revenue for the companies involved. This investment from the fund widens Infosys’ reach in the fast-growing GIC market.
- CloudEndure, a startup that provides Cloud migration and Cloud-based Disaster Recovery (DR) software. Many leading enterprises look to Infosys for guidance and implementation services associated with large-scale infrastructure transformation projects. CloudEndure provides enterprise grade cloud migration and cloud-based Disaster Recovery (DR) software that uniquely supports migration and DR for both on-premise to-cloud and cloud-to-cloud scenarios.
- provides image generation capabilities (platform and toolset) as a service, APIs to allow customers to create film-quality 3D assets, video and static advertising imagery enabling the delivery of highly personalized and interactive videos to customers. Vertex
- Ventures is a new, early-stage fund formed by technology veterans Jonathan Heiliger and In Sik Rhee.
- WHOOP, an early stage company offering a performance optimization system for elite professional sports teams. WHOOP’s system includes a device worn by athletes on their wrist that continuously measures key strain and recovery variables, and actionable analytics powered by proprietary algorithms that generate intensity and recovery scores. This enables athletes and coaches to gain visibility into the drivers of high performance, guide training and make optimal game day decisions.
Certainly the ways products are developed has really changed. Before companies would hire a bunch of developers, create a strategy and start building. It looks like the question of buy or build is becoming less and less of a question. The answer in developing new products seems to be trending towards developing starts-ups and then acquiring them, partnering with them and building a more evolved ecosystem. We have seen that for many years, starting with some of the social media monitoring and listening platforms, as well as customer service and marketing applications. The future looks very bright and interesting!
@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research
Salesforce.com Announces New Salesforce1 Fund from Salesforce Ventures to Fuel Mobile Innovation for the Internet of Customers
What’s new in the land of start-ups? Well Salesforce.com just announced Salesforce Ventures which has allocated $100 million to invest in companies building innovative mobile apps and connected products that extend the power of the Salesforce1 Platform. The first wave of Salesforce1 Fund investments include DocuSign, i.am+, InsideSales.com and Skuid. The idea is that with Salesforce Ventures, portfolio companies can leverage the expertise of the Salesforce.com Foundation to make giving back part of their business model from the beginning.
Salesforce Ventures invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding to accelerate their growth and gain a competitive edge through access to the world’s largest cloud ecosystem and the guidance of salesforce.com’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce.com Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model.
It makes sense since technology continues to transform the way companies connect with their customers. By 2020, according to Cisco, there will be 50 billion connected things and a trillion connected sensors on the Internet of Things—from smartphones and wearable smart devices to jet engines and cars. But what matters most is that behind every device, every app, and every product is a customer. This is really the Internet of Customers, and the opportunity for companies to revolutionize how they connect with their customers has never been greater.
More on the companies they are funding:
● DocuSign—DocuSign’s Digital Transaction Management (DTM) platform empowers mobile Salesforce users and their customers to go 100 percent digital so that anyone can transact anything, anytime, anywhere, on any mobile device securely – all from within Salesforce1.
● Skuid—Skuid allows customers to quickly create powerful, gorgeous apps for any device without code.
The Salesforce Ventures portfolio includes innovative cloud companies such as Anaplan, Box, DocuSign, Dropbox, Evernote, FinancialForce, GainSight, Kenandy, Layer, MuleSoft and StayClassy. Salesforce.com has invested in more than 100 enterprise cloud startups since 2009. Looks like Salesforce Ventures is furthering salesforce.com’s commitment to creating the world’s most innovative cloud ecosystem that extends the power of the Salesforce1 Platform to help companies connect with their customers in entirely new ways.
If you want additional information on this new venture, you can find it here:
● Learn more about Salesforce Ventures: http://www.
● Follow @salesforcevc on Twitter: http://twitter.com/
● Learn more about the Salesforce.com Foundation: http://www.
And if you want to start giving back, join Salesforce Ventures and The Salesforce Foundation at Disrupt SF on Tuesday, September 9 to assemble backpacks for SFUSD students.
VP and Principle Analyst, Constellation Research
See you at Constellation’s 4th Annual Connected Enterprise
The Executive Innovation Conference | October 29th-31st
Half Moon Bay, CA | Ritz Carlton
Their vision is a world where every person sees the perfect ads at the perfect time and companies can easily reach their ideal customer at scale. Their simple but powerful tools give marketers everything they need to retarget their lost customers across Facebook and the web and track ROI from click to conversion.
1. You “cookie” visitors to your site with a tracking tag
2. The platform “finds” your visitors across the web and serve your ads to them in real time
Now that your visitors have been tagged with a unique “cookie,” our platform searches for them across Facebook and web sites in our network and serves your ads to them. They do this by having partnerships with all the major ad networks on the web, like Facebook, Google Display Network, OpenX, Pubmatic and many more. When someone with your site’s cookie loads a web page anywhere on the internet that has an ad from a network working with Perfect Audience, our platform “sees” them and can then serve up your ad in that space instead of whatever other ad would have normally appeared. This happens live, in a real-time auction process (the ad industry calls this “real-time bidding”) where our platform bids against thousands of other platforms for that individual impression.
If the platform “sees” one of your visitors loading a web page with ad space from a partner ad network, it enters the auction and bids aggressively to win that impression so your user sees your ad.
The instructions we program into our platform — the “where, when, and how often” they join auctions — is a big part of the Perfect Audience special sauce. For instance: Should we bid on an ad impression below the fold? Should it bid to reach someone who already clicked one of your ads? How about on someone who already saw your ad today? These are just some of the many things they figure out for you so you get the best results possible.
3. Your visitors click, return, and convert. You get more sales.
Once the platform has seen one of your visitors and shown them your ad, the user may click on it and return to your site. Traditional online banner ads have a click through rate (CTR) of about 0.1%. This means that one out of every thousand times your ad is shown, someone clicks on it.
With retargeting campaigns, because we’re reaching people who have already shown a prior interest in your offering or product, the ads get clicked on 200-400% more often. The remarkable performance of retargeting campaigns is why anyone and everyone doing business on the web should be doing it. No matter how memorable or interesting your business, most people who visit your site are going to leave without signing up, buying, or contacting you. Retargeting keeps your brand in front of them after they leave giving you second, third, even fourth chance to bring them back to convert.
They’ve gotten a great start – here’s where they are at:
- They’ve signed up 250 advertisers
- They offer retargeting across the rest of the web, too, with partnerships that include Google, OpenX, Pubmatic, etc., across 100,000 sites
- They are a five-person team based in Mountain View and Chicago
- They have received $1.1m in seed round funding: perfectaudience.com/about)
What size of company does this apply to? It seems companies and brands with budgets of all sizes.
Their VCs and Angels? Paul Buchheit, Stuart Larkins, Andrew Razeghi, Lon Chow, Kevin Willer and Brian Hand – Y Combinator, SV Angel, Start Fund, New World Ventures (Part of Prizter Group), WGI Group and John S. and James L. Knight Foundation. Nice line-up!
Learn. Share. Grow!
@DrNatalie L. Petouhoff
For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans