Guest Post: Increase Your Social Media Engagement with These Proven Strategies

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There is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online.

Nowadays, almost every business has some type of social media account. 83% of fortune 500 companies have a presence on Twitter and over 3 million companies have LinkedIn profiles. However, simply having a social media account and posting content is not enough. What makes the difference between good brands and great brands on social is not only the quality of content, but also the level of interaction and engagement they devote to their audience. Are you replying back to users who comment on your photos? Do you regularly like trending posts within your industry? Have you developed an online personality for your brand?

Follow these guaranteed strategies and you’ll be well on your way to connecting with your target audience and increasing engagement on all of your social media platforms.

Facebook

4 million likes are generated by Facebook users every minute.

Liking is one of the most important aspects of social media. So hop on the bandwagon and click the thumbs up button! It’s important to like something when you see that it pertains to your business because you’re not only engaging with your industry, but you’re also connecting with accounts who share similar interests. Over time, social media platforms will start to see patterns in the content you’re liking and expose you to more related items. The great thing about Facebook is that if you have a particular reaction to a post, you can choose that instead of just thumbs up. Choose the laughing emoji when something is funny or the angry face when you’re upset. The important thing is when you react to a post, you begin to get filtered into a particular niche. What you discover in that niche is other users who belong there as well.

Those users are your target audience. So be friendly and say hi! Put a huge emphasis on liking content in your social media marketing strategy. Give users a like on their posts and explore what you have in common. These users will start to recognize your name and become familiar with your online presence. With one click and some curiosity, they could end up on your page! Don’t be stingy with likes, spread the love and watch it return back to you.

Instagram

Instagram generates over 3.5 billion likes a day and its usage has doubled in the last two years.

Much like Facebook, the way you’re able to connect with people through Instagram is by liking photos. Some users will exercise proper etiquette and like one of your photos in return for your like, but other times it just might not happen. That’s okay though, there’s no limit on the amount of posts you can like, so go ahead and double tap on posts that are relevant to your industry!

YouTube

100 million people take social action on YouTube every week in the form of likes, shares, or comments.

Commenting is just as important as liking for the same reason that you get to interact with your target audience and engage in your community. The difference with a comment versus a like is that you have the opportunity to communicate your unique perspective on a topic.

You can answer questions on trending posts, offer insight, or type something reactionary. This will help increase your engagement because users can actually see what you’re thinking.  They can go off on your ideas or like your comment in agreement with what you’ve said. Comments provide another opportunity for users to engage with your brand. Be social and leave a comment!

Twitter

500 million Tweets are sent every day, which translates, to 6,000 Tweets a second.

Twitter is all about the short and the sweet. Essentially, Twitter is a string of comments. The way you get your brand to increase engagement on Twitter is by participating in the never-ending dialogue. You can do this by liking, commenting, and most importantly, retweeting.

Twitter is a little different from other social platforms because it has a higher frequency of posts. According to Neil Patel (social media marketing maven and co-founder of KISSmetrics) the optimal amount to post on Twitter to increase engagement is 1 – 5 posts a day. Plan your posts beforehand or retweet other authorities within your industry. Keep up with the pace of Twitter so users can recognize your effort.

LinkedIn

The 14 most popular posts on LinkedIn are all about advice in the workplace.

LinkedIn is the platform business professionals go to in order to apply for an internship, look for a job, or expand the range of their professional network. What users are looking for on LinkedIn is the means to gain a better standing in their career. This can be in the form of acquiring a job or the knowledge to gain better skills. Your posts on LinkedIn should be about interesting water cooler topics professionals can read in their downtime. It’s perfectly acceptable to be on LinkedIn during work, so keep your content related to the workplace if you want to see engagement from this audience!

A Quick Recap

Social media marketing is genuinely about being social on the screen. If your brand is

participating in the social aspect of each platform, you will begin to see engagement rise because your account is active. It’s important to keep that part of social media in mind because it shows your followers you understand how to use their media! Let’s Recap:

  • Facebook – Like posts that are related to your industry
  • Instagram – Double tap appropriate photos in your niche
  • YouTube – Provide insight, leave a comment
  • Twitter – Keep up with the pace of tweets
  • LinkedIn – Make it about the workplace

 

About Author:

therese

Therese Palmere is a passionate content writer at Aumcore. Aumcore is a New York based digital marketing agency offering solutions from creative social media campaigns to SEO and web design driven by results.

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Guest Post: Marketing To Individuals Online

For many companies who function predominantly online, face to face interactions with customers and clients seldom happen. Personal relationships are difficult to build when the individuals that your company targets are a demographic statistic rather a specific person with a smile and ambitions. So how can your company connect with individuals and form relationships that last when your business only has one brick and mortar store? Here’s a look at how your business can market to individuals and build the personal connections customers and clients crave.

iBeacons

iBeacons are a new technology that utilize a variant of Bluetooth technology called Bluetooth Low Energy or BLE. BLE lets your smartphone or other mobile device, like your Apple Watch Sport, communicate with other enabled devices over a short distance. It consumes considerably less battery than traditional Bluetooth, as its name implies. BLE uses are typically geared toward personalized advertisements. These are one-way transmissions from a beacon, like a computer that sends a message to a smartphone or other smart device.

What does this look like for a business? Let’s say a shopper strolls down the street, bag in hand. Suddenly their Apple Watch gives them a notification. The message you’ve set your iBeacon to communicate with mobile devices has appeared. For instance, if you have a vintage clothing boutique, you might program your message as, “Holiday sale, this weekend only, 20 percent off all items.” A moment later the potential customer walks into your shop and they already know why they want to enter your store.

Since most of your business is online, an iBeacon is a great way to make the physical interactions you have with customers count.

Online Communities

No matter what kind of business you have, your online presence is an essential part of your success. Build a community around your product or service with an online forum. A forum provides a communication hub for customers and clients. Many online forums serve community members in their search for knowledge when they trouble shoot a problem. Let the community you’ve created do part of the work for you in terms of customer support — and it’s a free work force. Of course, the most difficult part is getting this community started. Post exclusive information and materials on your forum, as this will make it an invaluable source of knowledge for your customers.

Personal Contact

This isn’t necessarily face to face, but you can certainly reach your target demographic in other ways. Increase your visibility with social media platforms like Twitter and Facebook. Ask your customer or client base how you can serve them better. Listen. When those you serve see positive change come about from the input they’ve given, they will spread the word of your service. Never underestimate the impact of word of mouth, even if it’s online.

When you take customer input into account and make changes in how your business functions, let people know. A newsletter is worth the effort and reaches an audience that is less connected via social media. Include deals, information, customer success stories and updates to your business model. If these updates were brought about by a certain customer, give them credit or even feature them in the newsletter. This shows the recipients of the email how much you value input from those you serve.

 

About the Author

Alex Clark-McGlenn is a graduate of the Northwest Institute of Literary Arts Writer’s Workshop. His fiction has been published in the Best New Writing 2016 anthology, The Cost of Paper, Smokebox.net, and others. In his spare time he enjoys cycling, soccer, and reading. He lives the Pacific Northwest.

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Guest Post: Operational Information to Include in Your Business Plan

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Benjamin Franklin said that failing to prepare is preparing to fail. This is especially true when business planning. A business plan will be the road map that you follow as you create and grow your business. Central to the plan is the operational information that will link all of the parts together and transform your idea into a viable business.

Components of a Business Plan

Before focusing on one part of the business plan, it is important to understand all of the pieces that make up a good plan because they are all interrelated. According to the U.S. Small Business Administration, a typical business plan will have an executive summary, company description, market analysis and marketing methodology, management, services or product, and a financial projection. Each of these parts is dependent on information from other parts. For example, financial projections will influence the speed of manufacturing and vice versa. If you can only make 10 items a day, you either need to have a high price point or a low financial projection.

Start With the Market

There are several theories for developing a price structure, but the easiest is to set your price comparable to that of the industry average. Once you have your unit prices for products or services, you will multiply this by the number that you can make in a month to get your monthly revenue. Conversely, if you know how much you want to make per month, you can divide this by your unit cost to get the number for production in the month. Since all of your financial analysis comes from revenue and revenue comes from service or product delivery, this is the first important piece of operational information that you will need.

Know the Competition

Your competition will be one of your primary operational drivers. Do not look at them as an enemy. Instead, see competitors as businesses that have already achieved a market share and use them as a model of success. Most successful manufacturing companies have their pertinent information online. For example, Apple Rubber has material guides for its o-rings posted on its site. Assimilate this data into your operational plans instead of trying to reinvent the wheel.

Develop Flowcharts

There are a lot of moving parts to any business. It is one of the reasons that you want to plan it out. To truly understand the minutia of your operations, use a flowchart and plan out every element of the process from concept to delivery of products. Since one of the reasons for a business plan is to prove competency to an investor, the operations flowchart should be done with extreme detail. The ordering of supplies, quality assurance and distribution all need to make an appearance. If this is for a sole employee business, then the flowchart needs to show all of your activities, including marketing, accounting and service delivery.

The Cost of Space

The space needed to run your operation is directly influenced by the business structure, type of business and number of employees. This information also flows into your financial analysis as the purchase of a building will change the structure of your assets. Decide whether to purchase or lease and do not forget to include various fees associated with real estate. Weave all of this information throughout your plan so that it gives the most guidance possible for you and your business.

 

About the Author:

Paul Reyes-Fournier has served as the chief financial officer for social service organizations, churches and schools. He created his ownmarketing firm, RF Media. Paul holds a BS in physics and an MBA.

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I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

I’m judging the 2016 Constellation SuperNova Awards! Every year the Constellation SuperNova Awards recognize individuals for their leadership in digital business. Nominate yourself or someone you know before August 8, 2016.

About the SuperNova Awards
The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. In its sixth year, the Constellation SuperNova Awards will recognize individuals who demonstrate leadership in nine categories:
•  Internet of Things – A network of smart objects enables smart services. (sensors, smart ‘things’, device to purchase, artificial intelligence)
•  Data to Decisions – Using data to make informed business decisions. (big data, predictive analytics)
•  Digital Marketing Transformation – Personalized, data-driven digital marketing.
•  Future of Work: Social Business – The technologies enabling teams to work together efficiently. (enterprise social networks, collaboration, digital assistants)
•  Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset.  (talent management, benefits, HR core)
•  Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (digital retail, supply chain, payments, ‘ubiquitous-channel’ retail)
•  Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels.  (crm, customer experience)
•  Safety and Privacy – Strategies to secure sensitive data (blockchain, digital identity, authentication)
•  Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)
The SuperNova Awards are seeking leaders and teams who have innovatively applied disruptive technolgies to their business models as a means of adapting to the rapidly-changing digital business environment. If you have what it takes to compete in the SuperNova Awards submit your application today: https://www.constellationr.com/events/supernova/2016
If you are doing something really interesting, make sure to send in your case study! It’s your time to be recognized for your hard work!
@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research
Covering Customer Facing Applications that Drive Awesome Customer Experience
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Honorees Announced for the 2016 Marketing Hall of Femme!

Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re celebrating all of their outstanding achievements and more.

New this year, the event features a Leadership Summit in addition to the Awards Luncheon. Attendees will meet the 2016 Leading Ladies, hear the first-person narratives behind their success stories, and attend educational sessions that explore the challenging yet rewarding roles of female leaders in the marketing industry today.

Introducing 2016’s most influential women in marketing:

marketing2 marketing marketing3

Learn more about the inspirational event that is the Marketing Hall of Femme:
Click here to read about previous years’ honorees and keynote speakers, view video interviews, and more.


My POV: Of course it would be to say that we need more women in technology. That’s it. I will keep it simple. And to congratulation all the amazing women named here and that work in the world of technology every day! You are my heros.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research
Covering Cloud and IoT That Drive Better Business Results and Awesome Customer Experiences
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Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

Old Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number of customers at the top of this so called “funnel” and as the customers in the “funnel” were approached, there would become fewer customers, narrowing down to those with the desire, interest and ending up with enough customers that would eventually take action and buy whatever was being offered.

The Way a Company Manages Their Social Media Can Destroy the “Old” Marketing Funnel. Today, we know that social media plays a significant role in the purchase decisions of potential buyers. That’s why the way a company manages their social media can turn consumers from brand advocates to troublesome trolls. And there’s an invisibility of social media that has completely destroyed the marketing funnel.

How Does Social Media #Fail Affect the “Old” Marketing Funnel? What do I mean by this? Let’s say I am a customer who is having issues and I post #fail and the brand’s name. And then let’s say there are 1, or 10 or 100 or 1,000 people who might have been interested in becoming aware of that company’s products and services. But because they saw my #fail, they make a mental note and a decision, unbeknownst to the brand, to never buy from that company. They saw the company didn’t have that customer back when they had a question or need help. And this is essentially why Social Cloud Customer Service is the New Marketing. How customers get treated in Customer Service and when they share that affects the future purchasing power of that pool of customers who might have been interested.

Customers Opt Out Without The Brand Even Knowing They’ve Lost a Customer Because those customers opted out, they will never be in the companies “old” marketing funnel. They may have had the potential to become part of a targeted segment that could have gone through the various stages of awareness, desire, interest and then action. However, because those customers saw the #fail post, they will never be a potential customers. Essentially the pool of customers that company might have drawn upon is now much smaller.

Loosing Customers You Didn’t Know You Lost. The company many not realize they lost those customers. They make still send out marketing messages. But it’s every likely that those customers who made mental note of how another customer was treated, will never respond to any marketing messages and never buy from that brand. And that’s what I mean about the customers disappearing or becoming invisible to a brand. They are no longer available to be marketed to. They will just ignore the marketing messages because they saw when I tried to get help, the company didn’t reach out in social media and try to help. And this is the invisibility that is affecting many companies and they don’t even realize that by poorly managing their social media, they have shrunk their customer base.

Managing Your Social Media Well Can Be a Customer Attractor. On the other hand, let’s say there is a customer who complains in social media and the company is paying attention. They are monitoring, listening and respond quickly and resolve the issue. 1 or 10 or 100 or 1,000 customers will have seen this and as a result, they make mental note of it. They might not be in the market for what the company is offering at that exact moment, but when they are and they have to choose a brand, they are going to choose a brand that has their back or a company that they have seen take care of another customer’s issue quickly and meet the customer expectations.

Not Responding To #Fail Is No Way To  Manage Your Current and Future Customers. The failure to meet or exceed those expectations can drive away new and existing customers. This is why I think the old “marketing funnel” has really been dismantled. With more and more companies turning to social media to communicate with consumers, it’s important to manage the channels in a way that builds brand loyalty and converts users into advocates. Today’s consumers turn to social media when they have a question about their purchase. The way your company manages customer service via social media can build brand loyalty & turn users into advocates.

info2 info1

You can get the full infographic from IntelliResponse here.

Where do you stand? Are you monitoring, listening and responding? Or are you not even paying attention to social media?

@DrNatalie Petouhoff, VP and Principal Analyst

Constellation Research, Covering Customer-Facing Applications that Create Awesome Customer Experiences

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Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

Yes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:

What’s the Video About? The TV and video campaign, created by Goodby Silverstein & Partners and directed by feature film director J.C. Chandor, opens with two men sitting at a dive bar watching the Super Bowl on TV. One of the men is a nervous-looking businessman in a suit, and the other is a street-wise gambler.

“How much you in for?” asks the gambler, assuming the businessman is betting on the game. When the CMO answers “$4 million,” the gambler is stunned.

“And the scariest part is, it’s not even my money. There are going to be a lot of unhappy people if this doesn’t pay off,” the CMO says.

He’s talking about his 30-second TV ad, of course, for his cream cheese brand. And when it does not go over well, the gambler buys the CMO a drink.

The ad ends with the question, “Do you know what your marketing is doing?”

So What’s the Point of the Ad? “The ad tells the story of a CMO who didn’t look at the data, and is hoping that one big ad for his cream cheese company will do something amazing — but the odds are it won’t work out that way for him,” said Alex Amado, VP-experience marketing at Adobe. “Brands that don’t take that data into account are gambling with their company’s money.”

The ad is the latest in a series of humorous spots for Adobe Marketing Cloud — including its 2013 “Click Baby, Click” and last year’s “Mean Streets” — which show what can happen when CMOs don’t know what their marketing dollars are doing.

So What Is Adobe Marketing Cloud Video Really About? The Data! Adobe, which has never bought an ad in the Super Bowl, decided to capitalize on this “moment in time” in which marketers are thinking about advertising, Mr. Amado said. “We are absolutely not anti-TV advertising — we are pro-data,” he said.

In fact, Adobe is running the spot on late-night TV shows including “Jimmy Kimmel Live,” “The Late Show with Stephen Colbert” and “Saturday Night Live” the night before the Super Bowl.

But it’s focusing a large portion of its media buy on a targeted video campaign, which launches today, on sites geared toward marketers with an interest in the Super Bowl, including USA Today’s Super Bowl Ad Meter and CBS News’ 50 Greatest Super Bowl commercials.

“The biggest place we’re advertising is in the spaces that host conversations around the Super Bowl,” Mr. Amado said. “It’s a great place to reinforce our message about Adobe Marketing Cloud and being data-driven.”

The campaign also includes a large social media effort, including paid advertising on Twitter and LinkedIn. “LinkedIn works really well for us from a b-to-b perspective, because we can target our key audience — marketers — by their titles,” Mr. Amado said.

My POV: This was an interesting way to make the point that this ain’t your grandpa’s marketing anymore. It takes a lot more sophistication and data is definitely part of the game. So my point is you have to be on the field to even begin playing the game. So get on the field, come to love data and win with it. You’ll be glad you did when you start to see your campaign bring in a winning steak.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Marketing Cloud Applications and Analytics That Drive Better Business Results
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Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to the cloud made your customer service more agile and the customer’s experience much better? If so, let us know. We want to hear your stories of using and developing:

  • IoT
    • IoT and creating awesome Customer Experiences
    • IoT and creating awesome Customer Service (Field Service)
    • IoT, the Customer Experience and its affects on Customer’s and Businesses Security/ Privacy
    • Using IoT to deliver smarter Marketing
  • Cloud
    • Using the Marketing Cloud to Increase Conversion, Targeting, Relevancy…
    • Using Customer Service Cloud to Service Customers Reactively, Proactively and Drive Marketing
    • Using the Customer Experience Cloud To Drive Awesome Customer Experiences
    • Using the Sales Cloud to Grow Win Ratios…

We will be recognizing nine individuals who demonstrate true leadership in digital business through their application of new and emerging technologies. We’re searching for leaders and teams who used disruptive technolgies to transform their organizations. Special recognition will be given to projects that seek to redefine how the enterprise uses technology on a large scale.

Are you really on the leading, bleeding edge? Then we are looking for you! If you are not on the edge, you are taking up too much room! We’re searching for the boldest, most transformative technology projects out there. If you or someone you know has what it takes to compete in the SuperNova Awards, fill out the application here

What’s the Timeline look like? I kinda hate to publish this, because everyone looks at it and thinks- Oh August – I have plenty of time! Don’t kid yourself. It takes time to not only do a great project but also document it! So don’t wait to the last minute… If you are up to something special, start jotting down your project info so you won’t be late with application submission!!! And make sure you have data to show your results!

  • February 8, 2016 application process begins.
  • August 8, 2016 last day for submissions.
  • September 7, 2016 finalists announced and invited to Connected Enterprise.
  • September 12, 2016 voting opens to the public
  • September 21, 2016 polls close
  • October 27, 2016 Winners announced, SuperNova Awards Gala Dinner at Connected Enterprise 

Why bother? There’s lots of Rewards! Besides getting to hang out with me :-) and a ton of other really outstanding and amazing leaders, and get to hear what the top companies in the world are doing, you’ll also get…

Wondering Who Are the Judges?

The judges are technology thought leaders, analysts, and journalists selected for their futurist mindset and ability to separate substance from hype. The SuperNova Award Judges carefully evaluate each SuperNova Award application against a rigorous set of criteria. Judges will identify individuals who demonstrate true leadership in the application and adoption of new and emerging technologies.  Want to catch a judge’s eye? Judges look for projects whose elements can be replicated in other enterprises. Want to know more about the awards and judges? You can learn more about the SuperNova Award Judges.

What Types of Projects or Inititatives Can Be Submitted? Here’s a list of the categories:

  •  Internet of Things – A network of smart objects enables smart services. (examples: sensors, smart ‘things’, device to purchase)
  •  Data to Decisions – Using data to make informed business decisions. (examples: big data, predictive analytics) 
  •  Digital Marketing Transformation – Personalized, data-driven digital marketing. 
  •  Future of Work: Social Business – The technologies enabling teams to work together efficiently. (examples: enterprise social networks, collaboration)
  •  Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset. (examples: talent management)
  •  Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (examples: digital retail, supply chain, payments, omni-channel retail)
  •  Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels. (examples: crm, customer experience)
  •  Safety and Privacy – Strategies to secure sensitive data (examples: digital identity, information security, authentication)
  •  Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (examples: innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)

Who Won Last Year? I knew you would ask that, so here’s that info below. And they were all outstanding. Let’s see if you can beat what they did last year! We are really looking for the super stars. And you know who you are!

CoIT & The New C-Suite

Martin Brodbeck: CTO, Sterling Backcheck

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Data to Decisions

Alda Mizaku: Lead Bus Solutions Analyst, Mercy

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Digital Marketing Transformation

Naveen Gunti: Senior Director of e-Commerce Technology and Operations, Tumi Holdings, Inc.

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Future of Work – Human Capital Management

Asha Aravindakshan: Operations Director, Global Talent, Ashoka

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Future of Work – Social Business

Steve Nava: Senior Director Field Service, Americas, Luminex

*************************************************************Matrix Commerce

Jordan Kivelstadt: CEO, Free Flow Wines

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Next Generation Customer Experience

Dan Wallis: Director of KP OnCall, Kaiser Permanente

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Technology Optimization & Innovation

Dr. David Bray: Chief Information Officer , Federal Communications Commissions

Erica Stevens: VP of Supply Chain and Information Technology, Dylan’s Candy Bar

So there’s your bar. It’s been set high, but I know you can top it! Go for it! Can’t wait to see you at  SuperNova Awards Gala Dinner at Connected Enterprise!!
@DrNatalie, VP and Principal Analyst, Constellation Research
Covering Customer-facing Applications That Make Amazing Customer Experiences
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The 2016 Marketing&Tech Innovation Awards

DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. I was thrilled to be a judge in this year’s selection. The winners will be announced on March 10th, but take a peek at the finalists below and let me know who you think should win!

 

Case Study Categories

Analytics Innovation

evolve24
Sales Predictions Using Social Conversations

Experian Marketing Services and Golfsmith
Analytics for the Holidays

Grapeshot and Sawyer Studios
Lila & Eve

Merkle
Connected Attribution Solution

Visual IQ and BuildDirect
Marketing Attribution Solution Implementation

Content Marketing Innovation

Aflac
One Day Pay

gen.video
How Scalable UGC Video Content Catapulted Crest Pro-Health HD to #1

New York International Auto Show
Virtual Tour

Stein IAS
The Digital Marketing Maturity Campaign

Verifone Media and Aria Resort & Casino
Verifone Media helps Aria Resort & Casino Enhance Tourist Engagement on the Vegas Strip

Email Marketing Innovation

Experian Marketing Services and Finish Line
Finish Line: College Fleece Program

Experian Marketing Services and Delta Air Lines
Delta’s Flight Cycle Program

Merkle and Samsung
SUHD Product Launch

Merkle and Marriott
Marriott Drives App Engagement Through Email

netCORE Solutions Pvt. Ltd. and Reliance Life Insurance Company Ltd.
Connecting the Dots and Humanizing Email Experience See Faster Email-to-Sale Conversions

Mobile innovation

Event Marketing Strategies and Nationwide
Nationwide: Make Safe Happen Safety Experience

FORENSIQ
Mobile Ad Fraud Study – Mobile Device Hijacking

Harte Hanks and Samsung Mobile
Samsung Note 4 Product Launch with Harte Hanks  

Stein IAS and Key Technology
Mobile Virtual Reality Experience

Omnichannel marketing innovation

Experian Marketing Services and American Eagle Outfitters
Reserve, Try and Buy: An Omnichannel Shopping Experience

FordDirect
ConsumerConnection

RedPoint Global and Xanterra Parks & Resorts
Xanterra Parks & Resorts – A Journey to One-to-One Marketing Excellence

Belk Inc., iCrossing, and Kenshoo
Driving Triple-Digit Increase in Conversion Rates

WIT Strategy and Selligent and Extra Space Storage
Selligent/Extra Space Storage

Social innovation

Grey Global Group and Volvo Cars North America
Volvo Interception

LEWIS Pulse
#Trending: Raising the Bar on Cross-Channel Social Media Coverage for Events

Plat4orm PR and Metia
Microsoft in Health

Principal Financial Group
See Your Retirement

W2O Group
Nothing can be perfect

Platform Categories

Most Innovative Analytics Platform

Brandwatch
Brandwatch Analytics

Experian Marketing Services
The Intelligence Manager of the Experian Marketing Suite

Fluid PR, Inc.
AppsFlyer

Merkle
Citizens Big Data Platform

Origami Logic
Marketing Signal Measurement Platform

Most Innovative Customer Experience Management Platform

MaritzCX
MaritzCX Platform

Epsilon
Epsilon’s Agility Loyalty

Influitive

Kitewheel
The Kitewheel Customer Journey Hub

Qubit
Qubit Visitor Cloud

Most Innovative Integrated Marketing Suite

Act-On Software

Blanc & Otus
Oracle Marketing Cloud

Blueshift
Blueshift Segment-of-One Marketing Automation

Experian Marketing Services
The Experian Marketing Suite

Salesforce
Salesforce Marketing Cloud: Personalize and Optimize 1:1 Customer Journeys

Most Innovative Mobile Marketing Platform

BLANC & OTUS
DoubleDutch

Comunicano, Inc.
FollowAnaytics’ Enterprise Mobile Analytics Platform

HookLogic
The HookLogic Platform: Powering Mobile Ads with Attribution Data, Anti-Ad Blocking, and Awesome Results

Button
Button

Swirl Networks, Inc.
Swirl Network’s Beacon Marketing Solution

Most Innovative Social Media Platform

500px
500px, photo sharing’s underdog, swings big in 2015

Sprout Social

Tracx
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Stars of Martech Categories

Content Marketing Scribe
Cassandra Jowett, Senior Content Marketing Manager, Influitive

Craig Vore, Insights Manager, Strategy & Optimization, Outsell

Denice Surjan, Senior Marketing Manager, Experian Marketing Services

Dr. Maruthi Viswanathan, Managing Director, RxPrism Health Systems

Steve Sachs, CEO, OneSpot

Data Scientist

Christopher S. Penn, Vice President of Marketing Technology, SHIFT Communications

Jonathan Smalletz, Lead Analyst, Merkle

Stacey Hawes, Senior Vice President, Data Solutions, Epsilon

Digital Ace

Chad Blodgett, Senior Vice President of omnichannel, Rakuten Marketing

Tuomas Peltoniemi, President, Asia, Digital Arts Network

 

Marketing Technologist

Emad Georgy, SVP & Global Head of Software Development & Product, Experian Marketing Services

Francis Wallinger, Chairman, Alchemetrics Ltd

Gwendolyn Lefevre, Vice President, Marketing Operations & Digital Marketing, Bottomline Technologies

Programmatic Prognosticator

Amy Good, Adaptive Media Investment & Technology Lead, Nestle Purina Pet Care

Lewis Gersh, CEO, Founder and Chairman, PebblePost

Victor Wong, CEO and cofounder, PaperG

Social Strategist

Michael Rusten Gabriel, Marketing Manager, Envision Creative Group

Stephanie Capouch, Social Media Manager, WP Engine

 

For more information about the finalists and the event, click here.

 

@Drnatalie, VP and Principal Analyst, Constellation Research

Covering Customer-facing Customer Experience Capabilities – People, Process and Technology

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Tech Startup RevJet Reveals World’s First Creative Side Platform (CSP)

One way to enter the marketplace is to do all your development stealth-style and then announce to the world what you have created. And that, in fact is what RevJet, a tech start-up has done. Atter a year of confidential development, the marketing technology corporation revealed the first-of-its-kind Creative Side Platform (CSP), which extends it’s marketing technology to incorporate the ad creatives that undergird the world’s annual $500 billion media spend directly under the real-time control of marketing departments and their creative agencies.

So What Does This Mean to You? With the CSP, marketers and their creative agencies can now effortlessly construct, view, serve, measure, and automatically optimize all their ad creatives for all their media buys across all formats — including mobile, social, video and programmatic ad campaigns — all from a single platform.

What Type of Results Are Companies that use RevJet Experiencing?

In its first few weeks operating on the RevJet CSP, Microsoft rapidly achieved 100+% performance improvements across diverse digital ad campaigns via dozens of rounds of effortless, automatically optimizing ad creative experiments.

For years, I’ve preached to my team that we must always be experimenting with ad creatives, but we’ve never had anything like the RevJet CSP to make it happen,” said Grad Conn, CMO lead for Microsoft’s Centralized Marketing Organization. “Their CSP is the first truly comprehensive ad creative platform built to facilitate effortless creative experimentation at its very core. We’re quickly adapting to life on the CSP and are thrilled to onboard four of our creative agencies and two DSPs.

What’s Different about RevJet? The RevJet CSP is the first and only comprehensive platform designed to enable continuous, automated, high-velocity ad creative experimentation and drive perpetual performance improvement for ad creatives of any format. The underlying CSP technology is already battle-tested in the marketplace, having propelled LifeStreet Media to a $100+ million exit and a market leadership position amongst Facebook app developers.

RevJet empowers marketers to automatically optimize the creative send to specific audiences in real time across channels and media. As ad tech and marketing tech converge, a platform like RevJet could be used with the whole content marketing process. For Marketers who choose this, it could give them differentiating capability  compared to the competition. In addition, brands that building marketing cloud solutions should consider RevJet a potential differentiator.

Who is Backing RevJet? Nautic Partners, the Providence-based private equity firm, announced its $66  million LifeStreet investment in 2012, and in October 2014 announced a technology spinoff along with plans to launch RevJet as a standalone marketing technology startup. RevJet is backed by $2.5 billion private equity firm Nautic Partners.

And a Word From the Founder and CEO “Our CSP is purpose-built to extend marketing technology’s reach, finally unlocking the $500 billion dollars’ worth of pent-up value trapped within the world’s ad creatives,” said Mitchell Weisman, RevJet founder and CEO. “Tapping into this massive value is only possible by scalably increasing the performance of ad creatives across all devices and formats.  Having already used the core CSP technology to build and sell a leading media company for over $100 million, we’re confident the CSP can drive the world’s media spend to go 2x to 3x further.

Want to Learn More? RevJet CEO Mitchell Weisman and Microsoft’s Diana Choksey will be speaking about the future of creative and tech at the iMedia Breakthrough Summit in Austin this coming Tuesday, October 27th. Learn more here.

My POV: What’s really interesting is the convergence of technology, as well as silo functional departments in brands. Perhaps software will be the driving force to get departments that don’t always collaborate to do so. Another example of how corporate politics should be a white collar crime – i.e., not collaborating. But the digital disruption is driving more than changes to technology; it’s affecting people, process and technology.

@DrNatatalie VP and Principal Analyst, Constellation Research

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