by Dr. Natalie | Apr 18, 2012 | Customer Service, Leadership, Organizational Change Management, Social Business and Social Media Case Studies, Social CRM, Social Media & Digital Comm Education, UCLA Social Business Course
Charles Miller– those of you who know him on Twitter know him at @ChasMiller, is one of the amazing guest lecturers that will be joining the line-up at UCLA with me. Here’s more information on the course if you want to attend! I was honored that Charles...
by Dr. Natalie | Apr 17, 2012 | Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media & Digital Comm Education, Social PR, Marketing and Advertising, Women Firsts
Social Media education seems to be really important these days. The course I am teaching at UCLA is designed to help people put social media into a business context. Forbes Social Media and Mobilized Columnist, Mark Fidelman, will be writing about the event and the...
by Dr. Natalie | Dec 27, 2011 | Conferences, Dr. Natalie's Blog, Leadership, Organizational Change Management, Social Media & Digital Comm Education
If you have been to a lot of conferences and seminars in social media, you might be having the same feeling I am. The content is the same old, same old! I think since we are in a new phase of social media implementation, phase 3 of the social media adoption curve,...
by Dr. Natalie | Dec 26, 2011 | Dr. Natalie's Blog, Social Commerce, Social Media & Digital Comm Education
Remember the Days of Mom and Pop Shops? You might not depending on how old you are or if you live in a large city vs. a small town. As a society, our shopping habits have evolved from picking berries to stay a live re: cave man days to… a much more sophisticated...
by Dr. Natalie | Sep 23, 2011 | Dr. Natalie's Blog, Featured, Leadership, ROI of Social Media, Social CRM, Social Media & Digital Comm Education, Social PR, Marketing and Advertising
I teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience listens. A...
by Dr. Natalie | Sep 20, 2011 | Conferences, Dr. Natalie's Blog, ROI of Social Media, Social CRM, Social Media & Digital Comm Education, Social PR, Marketing and Advertising
One of the things that I’ve discovered is the need to talk through the ideas in social media and how they get applied to transform businesses into social businesses. (BTW — I’ll be very happy when we stop using that term “social”...
