Dr. Natalie’s Research Agenda and Published Research

If you are wondering what I have been up to lately, I thought I would put all the research I have published  into one place. Here’s a list of Dr. Natalie’s completed and published research and soon to be published content! It ranges from IOT, Analytics, Big Data, Customer Experience, Leadership, Organizational Change Management, Storytelling, Collaboration, Digital Transformation, Social Selling, Social Media, the Cloud, Marketing, Sales, SaaS, IaaS, PaaS, DaaS, AI, Machine Learning, Innovation, Social Networks, Social Media Monitoring, Mobile, Customer Service and Customer Success Management….and a few things in-between…

IOT (The Internet of Things), Innovation, AI, Machine Learning, Analytics and the Cloud

• The Algorithm of You: How IoT Transforms and Differentiates Customer Experience: Using the Internet of Things to Boost Revenue and Deliver a Brand’s Personalized Promise

• Digital Disruption: The Blind Spot That Could Sink Your IoT and CX Initiatives

• The Internet of Things Improves Customer Experience in Retail Supply Chain

• The As-a-Service Economy: CX and IOT Mean You Have to Deliver Great Experiences- Upcoming

• Customer Experience IOT in the Automotive Industry-Upcoming


Digital Transformation: Customer Engagement, CRM, Innovation, Customer Experience, Customer Service, The Cloud and Analytics

• ROI Of Customer Service & Customer Experience

• How to Measure Customer Experience: Performance Management Maturity-Upcoming

• Case Study: Elaine Turner® Brand and Oracle Commerce, Marketing and Customer Service-Upcoming

• The Need for Inspiring Leaders to Orchestrate Customer Experience Initiatives-Upcoming

• Experience Management: How to Deliver Integrated Customer Experiences

• How Rackspace Creates the Next-Generation Customer Experience

• The ROI Of Agile Customer Care: Reduce Training and Easy To Add Channels

• Digital Imperatives for Omni-Channel Retail Customer Experiences

• Nine Pillar Of Successful Self-Service for Digital Customer Engagement

• 6 Pillars of e-commerce Customer Engagement

• 9 C’s of Customer Engagement – Delivery and Communication Styles: Channels, Content and Cadence

• 9 C’s of Customer Engagement – People Centric Values: External & Internal Culture, Community, Credibility

• 9 C’s of Customer Engagement – Right Time Drivers: Context, Catalysts, Currency

• How Delta Uses Microsoft Dynamics and Avanade to Create Next-Generation Customer Experiences

• How Microsoft Dynamics CRM Improves Productivity at Trek Bicycle

• Delta Uses Microsoft to Transform Flight Operations and the Customer Experience

• New Belgium Brewing Creates Great Customer Experiences Using Microsoft Dynamics

• Beyond Journey Maps, Delivering Mass Personalization at Scale

• The State of Customer Service and Support Evolves 


Social Media, Customer Service, CRM, Analytics, Innovation and the Cloud

• How General Motors Using Social Media To Listen To Customers and Sell Cars and Deliver Service

• The ROI of Online Communities: Online Communities Provide Value Beyond Call Deflection

• Why Top Marketers Create Branded Social Networks for Customer Engagement

• The State of Customer Service and Support Evolves 

• ROI of Social Customer Service- Upcoming

• The Customer Service Playbook for Integration of Traditional, Digital, Social and Mobile Customer Service Strategies and Technologies-Upcoming

• Mobile Customer Service-Upcoming


Digital Marketing, Analytics, Innovation and the Cloud

• Should the Chief Marketing Officer Oversee the Whole Customer Experience?

• Data-Driven Marketing Campaign Optimization

• VentureBeat: Should the CMO Run the Whole Customer Experience?

• Executive Brief: Can Brands Keep Their Promise?

• Oracle Moves Its Focus from the CIO to the CMO

• How to Staff the Team for Effective Content Marketing

• The State of Marketing 

• Marketing Funnels Are Dead, What’s Next?


Digital and Social Sales; Commerce, Innovation, Analytics and the Cloud

• How Sales Leaders and Sales Reps Can Create a Social Selling Organization: Convert Average Sales Teams into Top Performers Using Social Networks

• Five Approaches to Drive Customer Loyalty in a Digital World

• The Modern Sales Experience

• Continuity of Customer Experiences Drives the Future of Commerce


Customer Success Management, Analytics, Innovation and the Cloud

• The State of Customer Success Management

• Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

• ServiceSource: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

• Bluenose: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

• Totango: Customer Success Management for a Post-Sale, On-Demand, Attention Economy


If you are interested in learning about any of these reports or research, a speech or webinar on any of these or related topics, please reach out to me here!

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Innovative, Customer-Facing Applications that Create Great Customer Experiences








I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

I’m judging the 2016 Constellation SuperNova Awards! Every year the Constellation SuperNova Awards recognize individuals for their leadership in digital business. Nominate yourself or someone you know before August 8, 2016.

About the SuperNova Awards
The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. In its sixth year, the Constellation SuperNova Awards will recognize individuals who demonstrate leadership in nine categories:
•  Internet of Things – A network of smart objects enables smart services. (sensors, smart ‘things’, device to purchase, artificial intelligence)
•  Data to Decisions – Using data to make informed business decisions. (big data, predictive analytics)
•  Digital Marketing Transformation – Personalized, data-driven digital marketing.
•  Future of Work: Social Business – The technologies enabling teams to work together efficiently. (enterprise social networks, collaboration, digital assistants)
•  Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset.  (talent management, benefits, HR core)
•  Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (digital retail, supply chain, payments, ‘ubiquitous-channel’ retail)
•  Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels.  (crm, customer experience)
•  Safety and Privacy – Strategies to secure sensitive data (blockchain, digital identity, authentication)
•  Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)
The SuperNova Awards are seeking leaders and teams who have innovatively applied disruptive technolgies to their business models as a means of adapting to the rapidly-changing digital business environment. If you have what it takes to compete in the SuperNova Awards submit your application today: https://www.constellationr.com/events/supernova/2016
If you are doing something really interesting, make sure to send in your case study! It’s your time to be recognized for your hard work!
@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research
Covering Customer Facing Applications that Drive Awesome Customer Experience

Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to the cloud made your customer service more agile and the customer’s experience much better? If so, let us know. We want to hear your stories of using and developing:

  • IoT
    • IoT and creating awesome Customer Experiences
    • IoT and creating awesome Customer Service (Field Service)
    • IoT, the Customer Experience and its affects on Customer’s and Businesses Security/ Privacy
    • Using IoT to deliver smarter Marketing
  • Cloud
    • Using the Marketing Cloud to Increase Conversion, Targeting, Relevancy…
    • Using Customer Service Cloud to Service Customers Reactively, Proactively and Drive Marketing
    • Using the Customer Experience Cloud To Drive Awesome Customer Experiences
    • Using the Sales Cloud to Grow Win Ratios…

We will be recognizing nine individuals who demonstrate true leadership in digital business through their application of new and emerging technologies. We’re searching for leaders and teams who used disruptive technolgies to transform their organizations. Special recognition will be given to projects that seek to redefine how the enterprise uses technology on a large scale.

Are you really on the leading, bleeding edge? Then we are looking for you! If you are not on the edge, you are taking up too much room! We’re searching for the boldest, most transformative technology projects out there. If you or someone you know has what it takes to compete in the SuperNova Awards, fill out the application here

What’s the Timeline look like? I kinda hate to publish this, because everyone looks at it and thinks- Oh August – I have plenty of time! Don’t kid yourself. It takes time to not only do a great project but also document it! So don’t wait to the last minute… If you are up to something special, start jotting down your project info so you won’t be late with application submission!!! And make sure you have data to show your results!

  • February 8, 2016 application process begins.
  • August 8, 2016 last day for submissions.
  • September 7, 2016 finalists announced and invited to Connected Enterprise.
  • September 12, 2016 voting opens to the public
  • September 21, 2016 polls close
  • October 27, 2016 Winners announced, SuperNova Awards Gala Dinner at Connected Enterprise 

Why bother? There’s lots of Rewards! Besides getting to hang out with me :-) and a ton of other really outstanding and amazing leaders, and get to hear what the top companies in the world are doing, you’ll also get…

Wondering Who Are the Judges?

The judges are technology thought leaders, analysts, and journalists selected for their futurist mindset and ability to separate substance from hype. The SuperNova Award Judges carefully evaluate each SuperNova Award application against a rigorous set of criteria. Judges will identify individuals who demonstrate true leadership in the application and adoption of new and emerging technologies.  Want to catch a judge’s eye? Judges look for projects whose elements can be replicated in other enterprises. Want to know more about the awards and judges? You can learn more about the SuperNova Award Judges.

What Types of Projects or Inititatives Can Be Submitted? Here’s a list of the categories:

  •  Internet of Things – A network of smart objects enables smart services. (examples: sensors, smart ‘things’, device to purchase)
  •  Data to Decisions – Using data to make informed business decisions. (examples: big data, predictive analytics) 
  •  Digital Marketing Transformation – Personalized, data-driven digital marketing. 
  •  Future of Work: Social Business – The technologies enabling teams to work together efficiently. (examples: enterprise social networks, collaboration)
  •  Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset. (examples: talent management)
  •  Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (examples: digital retail, supply chain, payments, omni-channel retail)
  •  Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels. (examples: crm, customer experience)
  •  Safety and Privacy – Strategies to secure sensitive data (examples: digital identity, information security, authentication)
  •  Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (examples: innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)

Who Won Last Year? I knew you would ask that, so here’s that info below. And they were all outstanding. Let’s see if you can beat what they did last year! We are really looking for the super stars. And you know who you are!

CoIT & The New C-Suite

Martin Brodbeck: CTO, Sterling Backcheck


Data to Decisions

Alda Mizaku: Lead Bus Solutions Analyst, Mercy


Digital Marketing Transformation

Naveen Gunti: Senior Director of e-Commerce Technology and Operations, Tumi Holdings, Inc.


Future of Work – Human Capital Management

Asha Aravindakshan: Operations Director, Global Talent, Ashoka


Future of Work – Social Business

Steve Nava: Senior Director Field Service, Americas, Luminex

*************************************************************Matrix Commerce

Jordan Kivelstadt: CEO, Free Flow Wines


Next Generation Customer Experience

Dan Wallis: Director of KP OnCall, Kaiser Permanente


Technology Optimization & Innovation

Dr. David Bray: Chief Information Officer , Federal Communications Commissions

Erica Stevens: VP of Supply Chain and Information Technology, Dylan’s Candy Bar

So there’s your bar. It’s been set high, but I know you can top it! Go for it! Can’t wait to see you at  SuperNova Awards Gala Dinner at Connected Enterprise!!
@DrNatalie, VP and Principal Analyst, Constellation Research
Covering Customer-facing Applications That Make Amazing Customer Experiences


Jive Software, Inc. announced the latest release of its industry-leading internal and external community solutions, including a bold and beautiful redesign of its entire product portfolio. Additional features like peer-to-peer recognition, enhanced SEO, global translation capabilities and updates to Jive’s purpose-driven apps deliver a complete, engaging experience that drives brand affinity for external communities and employee engagement for its interactive intranet offering.

Ofer Ben-David, executive vice president of engineering at Jive, said, “A great user experience is critical in driving adoption, enabling productivity, and providing the ultimate work experience, whether for employees, customers or partners. And just as important, these experiences have to be just as vibrant from a mobile standpoint as from a laptop. Jive is where our customers get their work done, day in and day out. With our latest releases, we are delivering an exceptional experience across every device.”

What Does Jive-in Deliver for Employees? Jive-n interactive intranet release unites, engages and delights employees for better business outcomes. New features optimize work processes by more deeply engaging a company’s most valuable resource – its people.

  • Visually appealing core content: Newly redesigned blog posts delight and draw-in the user at first glance, while ideas and polls make the most popular items pop. In addition, users can now have group images thematically so as to tell a visual story. Aside from content, Jive has also redesigned some of the interaction elements focusing on more effective and thoughtful information rendering
  • Improved calendars: Employees can quickly distinguish between different event types, and see an at-a-glance view as they browse various events in their calendar.
  • The entire intranet in your pocket:With Jive Daily, the flagship mobile app for Jive-n cloud, the entire workforce can create, edit, comment, share, browse, search and vote – all while on-the-go. In addition, Jive’s other purpose-driven mobile apps have also received new updates, including a new user interface for Jive Circle and a new group chat feature for Jive Chime.

“The rapidly changing nature of work has deeply impacted just about every aspect of business – especially when it comes to engaging employees,” said Tim Wike, vice president of communications platforms at Thomson Reuters. “By utilizing Jive to create our own ‘Hub’, we are enabling employees to connect, collaborate and work better together.”

What Does Jive-x Deliver for Customers? Jive-x release transforms prospects into customers and customers into advocates. Jive-x provides a connected digital hub that delivers the right conversations in a fully branded experience.

  • Seamless support ticketing experiences: Jive-x support centers now integrate with ServiceNow’s ticket management system, allowing community members to interact with a support person, edit their ticket, and mark it, all from within the Jive experience. This builds on Jive’s broad portfolio of deeply integrated applications including Zendesk.
  • Enhanced SEO for more reach and engagement: Jive-x customers report that 80% of their traffic comes from organic search, Jive-x community’s communities are even easier to find on Google search with auto-populated Google site link and video sitemap codes.
  • Helpful translation services: Jive-x now enables users to consume and read content in whatever language they choose. With one click, community members can translate content and comments using popular translation services like Google Translate, Microsoft Translator and Lionbridge.

In addition to this release of its internal and external community solutions, Jive also announced WorkHub and new, tailored packages for businesses and vertical industries:

As brands are considering communities, they need to really look at the business results they want to achieve. Communities provide so much more than what has been written about, i.e., Customer Service enhancements. You can find more in the research I recently conducted where you will find details on what else you can begin to expect from online communities.Screen Shot 2016-01-29 at 12.08.35 PM

If you have set up a community, love to hear more about what your experiences are with respect to business results.

@drnatalie Petouhoff, VP and Principal Analyst

Covering software that enhances better customer and employee customers and while enhancing a business’s results.


Are You Going to LiNC 2015 Conference?

LiNC features a lineup of leading global brands, top industry analysts, thought-leaders and business visionaries. You will be inspired by the best and brightest in business. There are workshops, certification & social strategy sessions with world-class, subject matter and experts. You can even connect with industry peers to share insights and ideas.

LINC 2015 natalie petouhoff

In terms of certifications there are a number of them. Some are already sold out want so you’ll want to check them out right away. Lithium’s new Moderation Certification was developed using Lithium’s own moderation model. This certification for individual moderators, moderation teams, community managers, and community stakeholders interested in understanding community dynamics and learning best practices to improve the tone, quality, and management of community content. The program covers:

  • Characteristics of an effective moderator and the overarching goals of moderation
  • Public and private community documents, including Terms of Service and Moderator Guidelines
  • Maintaining a positive atmosphere though engagement with users
  • Identifying and interacting with different types of community members
  • Identifying and handling violations using the Five Levels of Moderation.

The Social Response Certification course is designed for social media professionals to advance their skills while developing a roadmap based on their specific business objectives for their implementation of social technology. This new certification is built around the latest Lithium Social Web technology, and it is filled with practical examples showing best-in-class integrations with the entire Lithium platform. Participants will come away with an actionable plan for high-scale, efficient customer engagement and response. Graduates gain the following professional benefits:

Tactical Mastery

  • How to best engage with customers on the social web to build brand advocates
  • What monitoring tools can and cannot accomplish
  • Techniques to improve social agents’ performance
  • An understanding of recent trends in social behaviors

ROI Connection

  • How to optimize ROI for customer care teams; from call deflection to cost per resolution and the value of the solution created
  • Identification and success measurement in the context of those objective

And the conference will start out with some Digital Leaders in Customer Experience

These will be companies like Brooks Running, Comcast, Google & Telstra. You will learn how four radically different brands are embracing digital to exceed customer expectations, create new market opportunities and transform their business. Senior executives from Brooks Running, Comcast, Google and Telstra will share their approach to digital, business outcomes and their aspirations for the future. Join us for these four company vignettes that show how these digital disruptors are achieving success and leading their industries into a new era of customer experience. Here’s who will be presenting… Loree Draude, Google — Monty Hamilton, Telstra — Tom Karinshak, Comcast — Heather Snavely, Brooks Running

The sessions at the conference will cover a wide range of topics including, Strategy, Execution, Results, Developers, Community Management, Social Experts, Mastering Metrics, Gamification, and an Unconference.

I’ll be there attending as an analyst. Hope to see you there!
@drnatalie VP and Principal Analyst Covering Marketing, Sales and Customer Service To Deliver Great Customer Experiences


Disrupting Digital Business: The Customer Experience Imperative

As digital business is emerging, it’s disrupting business. What does that mean? It means that how you do business must change. And it’s not just adding a Twitter feed or creating a Facebook page. It’s much more than that. It really means that you have to look at how you are doing business – your processes, your policies, your departments, your people, your technology and make major changes. I can remember when organization change management first became a discipline. But back then there were so many that pushed it aside, crossed it off their to do list and basically thought it was “Kumbaya” and the “soft stuff you can’t measure.” Which quadrant is your business in?

quadrant for fast followers

Well guess what? Organizational Change is back and here to stay. Because that is what is at the root of digital business. It really means you have to change your organization! Some ways to think about this are what we call the 9 C’s and Customer Engagement Optimization. Our research shows there are 9 C’s of Customer Engagement:

  1. Culture
  2. Community
  3. Credibility
  4. Channels
  5. Content
  6. Cadence
  7. Context
  8. Catalysts and
  9. Currency

Digital Business Disruption Starts with People-Centric Values

You need to understand culture, community, and credibility. This means that you need to start with Customer Engagement Optimization. How do you make sure you understand your prospects and customers?  Where does listening play a role? Do you have a process to listen to what your employees as well as what your customers think about the company, its products and services? If not, start here.

Digital Business Disruption Is About Communication

You need to understand how channels, content, and cadence of the content on the channels work with each other. So once  we understand the people centric values, how do we engage? What are effective models to connect? Organizations need to transform the way that they interact with their customers – online and offline. What’s the best way to start doing this? Do you just jump into the online conversations? Is it even the right channel?  What content makes sense? How often do you reach out? Are your customers and prospects responding?

Digital Business Disruption Is About Right Time Drivers 

This is where context, catalyst, and currency play a role in enabling engagement optimization. You might ask yourself, “What can you do to make sure your interactions remain relevant? How do you deliver compelling offers that influence a call to action?  What’s required to build sustainable engagement.”

Digital Business Disruption Is About Actionable Insights/Intelligence

Once you have some sense about what customers are talking about – to each other, to your company, to your competitors, how do you deliver an end-to-end actionable intelligence where the workforce is optimized to respond or hear about the issues or kudos? What should be measured?  How do you focus in on the right metrics that matter?

Digital Business Disruption Is About Journey Mapping to Make Improvements

Businesses must realize there is a real need for continuous improvement and optimization. It’s not a one time – take a look at things, change a few of them and then you are done. Nope. It’s about continuous, measurable change. Questions for an organization might be, “How do you improve enterprise processes with the information you learn from this collective solution that is giving you all this actionable intelligence? What organizational issues can this bring about? Is this an easy process? Do people need special skills to collaborate cross-functionally? How do you take where ever you are in the process and manage and enrich these customer interactions? How do you start, how to do improve and how do you maintain this process over time?”

Digital Business Disruption Is About Developing A Customer Engagement Optimization Culture

I can tell you from being a management consultant and having worked in many companies, nothing is going to change unless there is true and authentic leadership that is dedicated to making this types of changes. Senior leadership involvement on a day-to-day business required for success in transforming the company culture. Questions for an organization might be along these lines, “Who should drive the initiatives?  What’s required to build a culture of customer engagement? What kind of training is required? What kind of skill sets?”

Digital Business Disruption Is About Doing So Via Digital Transformation

What this means is that there is the need to change your business model. What business are you really in? Are you selling printers or customer experiences? The shift to digital business changes not only business models but also how companies engage with their customers. And you have to know what business you are in to do this.

If you want to know more about digital business disruption, join Ray Wang and myself on a webinar, May 26th at 11 AM PST.

MY POV: Most business are not prepared for what it takes to make the shift to a digital business. Where do you think you stand with respect to your business’s readiness for change?

quadrant for fast followers

@drnatalie, VP and Principal Analyst, Constellation Research, Covering Marketing, Sales and Customer Service to Deliver Amazing Customer Experiences





Social Innovation and Innovation Management — Dr. Natalie’s Keynote Speech

This talk is about the ROI of Acknowledgement. Some might think that’s something that can’t be measured. In fact, there are many things that people claim can’t be measured. At the Spigit Innovation Summit I presented the idea that if employees and customers are acknowledged for their ideas, great things can come of it. The ROI of Social Innovation can and is being measured. Here’s the video of the talk… and below the slides…

Here’s the slides:


Dr. Natalie’s Executive Success Acceleration Firm™
Executive Business Strategy Advisor & Social Customer Experience Industry Authority & Consultant

The Doctor Knows Social Media ROI & Our Business Strategies Rx Get Results!
Our Motto? Be Awesome by: Learning, Sharing & Growing!

What we do: We work with companies to deliver increased revenue and decreased costs:

  • Executive Leadership Guidance on Strategy and Business Use of Social Media
  • Social Media / Business Benchmark Assessments – Tell you what you got/ what you might consider
  • Social Media ROI – set-up measurement capabilities and dashboards
  • Workshops on Business Strategy: Customer Experience, PR, Marketing, Customer Service & Internal Employee Advocacy
  • Instructor MEMES Summer Institutes at UCLA Anderson & UCLA Extension
  • Customer Experience / Social Customer Service Excellence Benchmarking Assessments & Advisory
  • Software Company Visualized-ROI, Persona-based Solution Selling w/ Targeted USP & Messaging / ebooks, White Papers, Webinars…
  • Social Media Training, Organizational Change, Motivation and Goal Setting
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How to Keep The Love Alive – @Twxyt – Hot, New, Tech Start-up for Lovers in Relationship

Wondering what the top app is for couples? @Twyxt is the hot, new start-up that provides people in relationships a way to keep the fires burning, communicate quickly and often without having to post in regular social media outlets. It’s the perfect app for couples who work a lot or travel or just want to keep their

Years ago Roman walks in on a girlfriend hunched over with a journal, her phone and a pen in hand. “What are you doing.. I am recording your SMS in my journal.. You write me such sweet messages (especially when you have been drinking) and I want to keep them”.  An idea was born.

With the proliferation of social networks and smartphones raging globally, Roman revisited the experience, this time in conversation with Bianca and Tyson.  They found themselves face to face with an opportunity worth pursuing, the opportunity of creating the company dedicated to using technology to make relationships better.

Check out this video where I interview the three founders of @TWYXT

About the name: Why Twyxt – You had me at..”betwixt”

The creative process can be magical. Working with our naming ninja Nick Angel, we presented on the concept for an hour, we talked features for another hour, when the discussion finally returned to names, Nick says “oh, right, on names.. the first thing I thought of was “betwixt”.  Old English for between… and Twyxt was born.


About Tyson / CEO / Founder: Tyson was previously RIM’s founding employee, VP and a Managing Director in Latin America.  He has a passion for building relationships, messaging and all things mobile.

Tyson is married to the lovely (Dr) Sofia.  Two careers, a lot of travel and an infant at home.. they are busy!  But they communicate a lot and have a ton of fun doing it.. self professed messaging junkies.

Working on Twyxt rolls it all together.  It is relationships, mobile, messaging and fun.  And the chance to make a difference…


About Bianca W. Loew / President / Founder:

Bianca is a serial entrepreneur passionate about interactive marketing and PR.  She founded and ran as MD the Interactive Advertising Bureau in Mexico where she was a lightening rod for online/mobile monetization in emerging markets.

For the past year she has lived a long distance relationship with her twyxtr and now husband Zeke, an Argentine pilot.  Twyxt makes 6,467 miles somehow feel less!

Besides being a workaholic, Bianca loves traveling, Mexican and veggie food, is a Yoga fan and in charge of looking after her little brother Roman…

About Roman / CIO / Founder:

Roman is the Innovation Officer.. our product guy.  Ironically he is the only single member of the team.  So now he is passionately working on making others’ relationships better.

Roman comes from an all innovation background. At his previous work he was Global Innovation Advisor for TrendONE, a trend research company in Germany, advising other companies on how to be more innovative and educating on trends within the digital and mobile industry. He is a well-known and inspiring keynote speaker.

Travel the world, exploring new stuff, his football team Eintracht Frankfurt, diving and cross-golfing are his passion.

About Kalai / VP Engineering / Founder: 

Kalai is VP of Engineering, leading our Engineering organization. Kalai has strong architectural and software engineering background cultivated from a variety of senior engineering roles at Yahoo!, PayPal and AOL/Netscape.  He is also the founder of Kuralsoft, pioneering research on natural language computing.

Kalai is married to Keneena, the wonderful love of his life. They have a 12-year-old son who enjoys playing chess in state and national level tournaments. They are roller coaster fanatics, been all around US and tamed most of the top furious roller coasters.

Apart from architecture, design and coding Kalai’s hobbies includes photography, painting and  backyard astronomy.

About Adam / Lead UX Design: 

Adam is a Multimedia Designer who has worked with clients from around the globe. For years, he spent his time observing and analyzing the way people interact with computer interfaces. Once introduced to Twyxt, Adam’s interest quickly developed into a full time obsession.

It’s not often that your professional and personal lives overlap in a way that benefits both. But Adam began to see just that when his relationship with his lovely girlfriend, Sarah, began to inform his approach to designing Twyxt.

Likewise, he and Sarah’s relationship continues to take inspiration from the research required to build such an application.
Learn. Share. Grow!
@DrNatalie L. Petouhoff

For more info on my work:
:Social Media ROI

Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media

Video 3: How Social Media Benefits the Whole Company

Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Let’s Connect here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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Guest Blog Post: Michele McConomy on Social Innovation & UCLA Social Business Course

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

I am very excited about Spigit coming to present. In part because of the two amazing women, Michele McConomy and Janice Ragar who will be attending and presenting. Educating people about social media / social business is new — especially at the university level. And I really appreciate every single one of my guest speakers and their willingness to take time out of their schedule to participate and contribute!

I also am excited about their content – they will showcase two cases studies on how social innovation has changed how Citibank‘s employees are working together to make a better company and how JCPenny’s has innovated change by participating with their customers. So we’ll get a look at not only external social collaboration and innovation, but also internal social collaboration!

Part of the course is about theory and strategy, but the other part is when students are wondering, “When I go back to work, how to I take the theory and the strategy and make it work in my own organization? What software do I need to make it scalable and affordable?” That’s why companies like Spigit have been invited to participate. I want students to walk away with actionable insights and wisdom. Thanks to Janice Ragar and Michele McConomy -the students are going to get a real treat. Here’s some videos from Spigit, if you want to get a sneak peak of the types of things the company does!

It’s my honor to have a guest blog post by Michele:

The promise of so much to so many in so short a time is essentially what social media has given to the world.  And this promise offers so much. By enabling us to think differently about how we approach not only conversations and connections, we have also been able to think differently about how we innovate. Being able to harness the ability to engage crowds to share ideas and perspective in a dynamic, collaborative environment is a real opportunity.  But how do you leverage social media to innovate?  Through the use of social media tools and platforms, the opportunity is to reach everyone, include everybody, and fundamentally convert these real conversations and dialogues into value for the organization.  Using social innovation technologies like the Spigit platform, organizations have been able to transform social dialogue and conversations into actionable ideas.

Innovation is constantly highlighted as a fundamental priority to every organization’s business, but the question still remains on how to do it and on how to do it right.  Many books have been written and processes born, but no matter how many books you read or processes you implement, there is no one-size-fits-all innovation prescription.  Creating opportunities through social media to generate conversations and to also derive value through idea generation is a real opportunity that is still in its infancy.   It is about generating engagement and value through social media to connect communities of employees, customers, and partners to drive innovation and increase productivity, while turning data and discussions into actionable intelligence. Companies are just starting to realize the true value in developing a social innovation capability within the organization, and now is the time to create that competitive advantage.

Social innovation, through the use of social media and social technologies, is really about creating a 21st century organization that engages crowds, drives value, and defines the brand through innovation.  Leveraging the power of Web 2.0 and enterprise social networking technology, the Spigit platform creates opportunities for people to share and collaborate on real issues and opportunities to participate in the process of innovation.  Being able to generate ideas that lead to new products and services is just one of the many benefits organizations experience when enabling social innovation inside and outside the enterprise.  Creating a program to enable the social innovation experience in the enterprise is where your competitive advantage starts. But where should you focus your efforts?  Here are 10 suggestions to get you started on your social innovation journey…

  1. Engage Everyone
  2. Create Options and Opportunities
  3. Recognize Uniquely Talented Individuals
  4. Create Perspective
  5. Make It a Fun Experience
  6. Know Where Your Best Ideas Come From
  7. Flatten Hierarchy
  8. Focus on Value-Driven Collaboration
  9. Make Everyone Feel Like a Superhero
  10. Take Action on Ideas

As you can see, it is about engagement and value.  Creating engagement is about enabling a holistic and exciting experience, not another task or check-the-box item.  Generating value is proving that through engagement, we have the ability to glean insights and ideas that will take the company further.  With the Spigit platform, we’ve been able to create an experience that not only is engaging for the person that’s participating, but also insightful for the organization. It is what we call the 360° experience. This 360° experience is about looking at all ways a person engages.  Understanding behaviors and motivators is the most important element in creating a truly engaging and valuable social experience. It also helps to accelerate and evolve the process of innovation within the enterprise.

Social media and social enterprise technologies have created a new way of approaching innovation. It’s not about implementing an overnight process, but it is about enabling organizations to fundamentally change the way they work over time to inspire creativity, to encourage participation and involvement, and to enable processes that will help to nurture and develop ideas from inception through to implementation.  Social media has created the opportunity to leverage the power of people in ways that accelerate, develop, and push conversations to actionable ideas.  Creating those new and exciting experiences to engage people is important to driving a social innovation program.   The real question is, how will you harness the power of your social media programs to create valuable opportunities for your company?


Come join other luminaries at www.bjsbrewhouse.com April 27th after the first day of classes at the @UCLAEXTENSION course 

Thanks to @spigit @michelemcconomy @jrag2009 for sponsoring it!!

939 Broxton Avenue
Phone: 310.209.7475
Learn. Share. Grow.

Information about @DrNatalie:
Ebook: Social Media ROI Myths and Truths
YouTube Videos: On ROI of Social Media
White Papers: Social Media ROI
New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store

Let’s Connect here:
LinkedIn: DrNataliePetouhoff
website/blog: www.drnatalienews.com/blog
G+ : Google Plus posts

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