Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to the cloud made your customer service more agile and the customer’s experience much better? If so, let us know. We want to hear your stories of using and developing:

  • IoT
    • IoT and creating awesome Customer Experiences
    • IoT and creating awesome Customer Service (Field Service)
    • IoT, the Customer Experience and its affects on Customer’s and Businesses Security/ Privacy
    • Using IoT to deliver smarter Marketing
  • Cloud
    • Using the Marketing Cloud to Increase Conversion, Targeting, Relevancy…
    • Using Customer Service Cloud to Service Customers Reactively, Proactively and Drive Marketing
    • Using the Customer Experience Cloud To Drive Awesome Customer Experiences
    • Using the Sales Cloud to Grow Win Ratios…

We will be recognizing nine individuals who demonstrate true leadership in digital business through their application of new and emerging technologies. We’re searching for leaders and teams who used disruptive technolgies to transform their organizations. Special recognition will be given to projects that seek to redefine how the enterprise uses technology on a large scale.

Are you really on the leading, bleeding edge? Then we are looking for you! If you are not on the edge, you are taking up too much room! We’re searching for the boldest, most transformative technology projects out there. If you or someone you know has what it takes to compete in the SuperNova Awards, fill out the application here

What’s the Timeline look like? I kinda hate to publish this, because everyone looks at it and thinks- Oh August – I have plenty of time! Don’t kid yourself. It takes time to not only do a great project but also document it! So don’t wait to the last minute… If you are up to something special, start jotting down your project info so you won’t be late with application submission!!! And make sure you have data to show your results!

  • February 8, 2016 application process begins.
  • August 8, 2016 last day for submissions.
  • September 7, 2016 finalists announced and invited to Connected Enterprise.
  • September 12, 2016 voting opens to the public
  • September 21, 2016 polls close
  • October 27, 2016 Winners announced, SuperNova Awards Gala Dinner at Connected Enterprise 

Why bother? There’s lots of Rewards! Besides getting to hang out with me :-) and a ton of other really outstanding and amazing leaders, and get to hear what the top companies in the world are doing, you’ll also get…

Wondering Who Are the Judges?

The judges are technology thought leaders, analysts, and journalists selected for their futurist mindset and ability to separate substance from hype. The SuperNova Award Judges carefully evaluate each SuperNova Award application against a rigorous set of criteria. Judges will identify individuals who demonstrate true leadership in the application and adoption of new and emerging technologies.  Want to catch a judge’s eye? Judges look for projects whose elements can be replicated in other enterprises. Want to know more about the awards and judges? You can learn more about the SuperNova Award Judges.

What Types of Projects or Inititatives Can Be Submitted? Here’s a list of the categories:

  •  Internet of Things – A network of smart objects enables smart services. (examples: sensors, smart ‘things’, device to purchase)
  •  Data to Decisions – Using data to make informed business decisions. (examples: big data, predictive analytics) 
  •  Digital Marketing Transformation – Personalized, data-driven digital marketing. 
  •  Future of Work: Social Business – The technologies enabling teams to work together efficiently. (examples: enterprise social networks, collaboration)
  •  Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset. (examples: talent management)
  •  Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (examples: digital retail, supply chain, payments, omni-channel retail)
  •  Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels. (examples: crm, customer experience)
  •  Safety and Privacy – Strategies to secure sensitive data (examples: digital identity, information security, authentication)
  •  Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (examples: innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)

Who Won Last Year? I knew you would ask that, so here’s that info below. And they were all outstanding. Let’s see if you can beat what they did last year! We are really looking for the super stars. And you know who you are!

CoIT & The New C-Suite

Martin Brodbeck: CTO, Sterling Backcheck


Data to Decisions

Alda Mizaku: Lead Bus Solutions Analyst, Mercy


Digital Marketing Transformation

Naveen Gunti: Senior Director of e-Commerce Technology and Operations, Tumi Holdings, Inc.


Future of Work – Human Capital Management

Asha Aravindakshan: Operations Director, Global Talent, Ashoka


Future of Work – Social Business

Steve Nava: Senior Director Field Service, Americas, Luminex

*************************************************************Matrix Commerce

Jordan Kivelstadt: CEO, Free Flow Wines


Next Generation Customer Experience

Dan Wallis: Director of KP OnCall, Kaiser Permanente


Technology Optimization & Innovation

Dr. David Bray: Chief Information Officer , Federal Communications Commissions

Erica Stevens: VP of Supply Chain and Information Technology, Dylan’s Candy Bar

So there’s your bar. It’s been set high, but I know you can top it! Go for it! Can’t wait to see you at  SuperNova Awards Gala Dinner at Connected Enterprise!!
@DrNatalie, VP and Principal Analyst, Constellation Research
Covering Customer-facing Applications That Make Amazing Customer Experiences

How Many Security Breach Notices Have You Gotten? Time Cloud Providers Step Up

I don’t know about you, but I do worry about cybercrime. I just got another notice in the mail from a company saying that they “may have had a security breach.”  The security of CRM or customer data is clearly something that customers care about. It’s become so common that it’s almost not a shocker when I get letters like this. CRM vendors, especially those that put customer records, data and customer analytics in the cloud must step up their security. I was relieved to hear about the independent auditors that verified that Microsoft Azure, Office 365, Microsoft Dynamics CRM Online, and Intune align to ISO/IEC 27018, which provides a uniform, international approach to protecting Personally Identifiable Information (PII) in the cloud.

The company hit other privacy milestones last year, including confirmation from European data protection authorities (Europe tends to have stricter regulations than the US)  that its enterprise cloud contracts are in line with “model clauses” under EU privacy law, and was among the first companies to sign the Student Privacy Pledge. In a blog post by Brad Smith, General Counsel & Executive Vice President, Legal and Corporate Affairs, Microsoft, he said the privacy standard, known as ISO/IEC 27018, was developed by the International Organization for Standardization (ISO) to establish a uniform, international approach to protecting privacy for personal data stored in the cloud.

What does this mean for companies and their customers? Adherence to ISO 27018 assures enterprise customers that customer privacy will be protected in several ways.

  • Companies are in control of their data. If they use the Microsoft products that adhere to ISO 27018, that adherence to the standard ensures that Microsoft only processes personally identifiable information according to the instructions that a company provides to Microsoft. So if you are a Microsoft customer, time to make sure the CRM folks and the IT/ Security folks are having lunch and meetings to discuss, plan and execute on their privacy strategies.
  • Companies know what’s happening with their data. Adherence to the standard ensures transparency about Microsoft’s policies regarding the return, transfer, and deletion of personal information the company stores in the data centers. Microsoft will not only let the company know where their customer’s data is, but if Microsoft works with other companies who need to access your data, Microsoft will let the company know who Microsoft is working with. In addition, if there is unauthorized access to personally identifiable information or processing equipment or facilities resulting in the loss, disclosure or alteration of this information, Microsoft will inform the company of this.
  • Microsoft provides strong security protection for a company’s customer data. Adherence to ISO 27018 provides a number of important security safeguards. It ensures that there are defined restrictions on how Microsoft handle personally identifiable information, including restrictions on its transmission over public networks, storage on transportable media, and proper processes for data recovery and restoration efforts. In addition, the standard ensures that all of the people, including Microsoft’s own employees, who process personally identifiable information must be subject to a confidentiality obligation.
  • Your customer’s data won’t be used for advertising. Enterprise customers have been expressing their concerns about cloud service providers using their data for advertising purposes, especially without consent. The adoption of this standard reaffirms Microsoft’s longstanding commitment not to use enterprise customer data for advertising purposes.
  • Microsoft will inform companies about government access to data. The standard requires that law enforcement requests for disclosure of personally identifiable data must be disclosed to a company as an enterprise customer, unless this disclosure is prohibited by law. Microsoft already adheres to this approach, and the adoption of the standard reinforces this commitment.

So as a consumer, do you feel safer or not? That’s the important thing. It’s a very good step in the right direction for Microsoft and it’s products. Now what to do about those cybercriminals?


VP and Principal Analyst, Constellation Research

Covering Customer Experiences that Engage, Empower and Ensure High Customer Lifetime Value