SOASTA Ushers in New Era of Innovation in Digital Performance Management

SOASTA Ushers in New Era of Innovation in Digital Performance Management

SOASTA, a leader in performance analytics, announced the Winter 2016 release of its Digital Performance Management (DPM) Platform. The new release introduces a series of enhancements and services to help digital businesses meet the growing demand for the ultimate...
Honorees Announced for the 2016 Marketing Hall of Femme!

Honorees Announced for the 2016 Marketing Hall of Femme!

Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
Adobe and Google Partner to Create a Better Mobile Experience

Adobe and Google Partner to Create a Better Mobile Experience

What is the mission of Adobe?  To change the world through digital experiences.  The pace of change in how consumers engage with content is accelerating. So their mission is more relevant than it has ever been before. Consumers expect to connect with content...
The Year of On-demand, Personalized Shopping: The Cloud and IOT Abound

The Year of On-demand, Personalized Shopping: The Cloud and IOT Abound

What’s Happening in the World of Shopping and Customer Experiences? At the National Retail Federation Annual Convention in New York City, Microsoft made announcements with GameStop, Hardee’s, TGI Fridays, Panasonic, HP and FreedomPay, and NCR on efforts to...
Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to...
High Online Spend Expected for Valentine’s Day: Adobe Introduces Retail Innovations for Marketing Cloud and A Report on Holiday Shopping Trends

High Online Spend Expected for Valentine’s Day: Adobe Introduces Retail Innovations for Marketing Cloud and A Report on Holiday Shopping Trends

At the NRF Retail’s BIG Show, Adobe introduced several solution innovations for the Adobe Marketing Cloud that help retailers unify data, rich content, and campaign management into one platform. The new retail innovations include: Data-driven remarketing: For the...