by Dr. Natalie | Feb 26, 2016 | CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics
What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...
by Dr. Natalie | Feb 22, 2016 | Branded, CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics, Social PR, Marketing and Advertising
Yes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
by Dr. Natalie | Feb 21, 2016 | Analytics of Everything, B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Conferences, CRM, Crossing the Chasm, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Digital Disruption, digital transformation, Dr. Natalie's Blog, ecommerce, Employee Collaboration Affects Customer Experience, EU privacy law, Events, Innovation, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Apps, Mobile Commerce, Online Communities, Organizational Change Management, Owned Communities, peer-to-peer communities, PPI, privacy, ROI of Contact Centers, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Commerce, Social CRM, Social Good, Social Innovation, Social Media Compliance, Social Media Gaming and Gamification, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling, storytelling, SuperNova Awards, Systems Integrators
The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to...
by Dr. Natalie | Feb 14, 2016 | Analytics of Everything, Customer Experience, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Marketing Optimization, Marketing Software, Mobile Commerce
At the NRF Retail’s BIG Show, Adobe introduced several solution innovations for the Adobe Marketing Cloud that help retailers unify data, rich content, and campaign management into one platform. The new retail innovations include: Data-driven remarketing: For the...
by Dr. Natalie | Jan 30, 2016 | Content Marketing, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Marketing Optimization, Marketing Software
Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. What this means for you: Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers rely...
by Dr. Natalie | Jan 19, 2016 | Analytics of Everything, B2B Customer Success Management, Big Data, CEO, Chief Revenue Officer, CIO, CMO, Conferences, Crossing the Chasm, Customer Experience, Customer Service, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, IOT, Leadership, Marketing Software
I’m here with my colleagues, Holger Mueller @holgermu and Doug Henschen @DHenschen, covering the #OracleCloud Summit 2016 in NYC at the Waldorf Astoria @WaldorfNYC. (BTW the Waldorf Astoria has great customer service!!!) MY POV: My overall take away is that...
