Innovation & Disruption In Delivery: Could Your Next Amazon Delivery Be By a Drone?

Ever Had a Package Delivered Late, Not at All Or To the Wrong Address?

One of the most irritating issues with ordering online is whether the package gets delivered and to the right address and on time. I know I’ve experienced this a number of times and what’s interesting is that, as customer’s we don’t always think about the delivery service as the issue, but rather it reflects poorly on the company we by the product from. How to fix this customer experience issue? One option is to deliver packages to consumers’ homes using drones. Could this allow companies to bypass the challenges with that last step of the delivery? It might be for delivery to people’s homes. It might not work at apartments, though, because the drone can’t get into the apartment building. Or can it?

What customers may not know is that the last leg of the delivery is the most expensive and inefficient part of parcel delivery. Customers don’t often think about that the product has to go from a store or warehouse, to the shipper’s delivery center and then from there, be deployed to the customer’s address. It is often not the place you bought the product from that is having the issue. It maybe who their delivery service or services are. It could be the individual who works for the delivery service. I know I personally had package delivered to an address that was similar to mine, but not mine. The individual was new to the delivery route and got mixed up. I had to run after the delivery truck, stop them and tell them they delivered to the wrong building. (I had gotten a text my package was delivered, but it was not on my doorstep or at the post office boxes for my building.) And since this happened more than once, I knew what had happened.

What’s the Solution To Better Customer Experience Delivery?

E-commerce companies, like Amazon, are using drones to speed up the this last part of the delivery process, while cutting costs. The result? Improving the customer experience, customer satisfaction and loyalty. And what’s interesting is even legacy retailers could take advantage of a similar process to grow online sales.

So What’s the Hold Up?

While there are many obstacles to overcome for instance, drone regulations, the development of autonomous flight and traffic control systems for drones, as well as consumer acceptance, there are companies actively trying to figure this all out. For instance, Amazon is working on drone delivery, depending on when and where they have the regulatory support needed to safely delivery packages. They want to use drones to deliver packages to customers around the world in 30 minutes or less. In fact, they have Prime Air development centers in the United States, the United Kingdom, Austria, France and Israel.

Amazon Prime @drnatalie

Photo Source: Amazon

They believe the airspace is safest when small drones are separated from most manned aircraft traffic, and where airspace access is determined by capabilities. To learn more, you can look at Amazon’s airspace proposals here: Best-Served Model for Small Unmanned Aircraft Systems and Revising the Airspace Model for the Safe Integration of Small Unmanned Aircraft Systems.

Disruption to Delivery Logistic Firms

As e-commerce providers like Amazon look for solutions within their own company, many logistics providers are experimenting with drone delivery. These firms also seek to cut costs as well as ward off competition, whether it’s from startups, technology companies or e-commerce companies. In fact, FedEx is betting on automation to Fend off contenders like Uber and Amazon. The shipping giant is investing in autonomous trucks and is interested in delivery robots, drones and an Alexa app. And while there are attempts to get this right, those of us in the innovation space know that #failfast – iterating and pivoting is the key. In my book, it’s ok to fail. You can’t learn what you don’t know, you don’t know unless you try. Trying means you learn something each time. Though the concept of failfast is very popular today, if we look back at Edison, it took him 9,999 times to get the filament for the lightbulb to work on the 10,000th time. What if he gave up? We’d all be in the dark!

How Is Amazon’s Prime Air Trial Drone Deliver Program Progressing?

Amazon have started with a private customer trial, to gather data to continue improve the safety and reliability of their systems and operations. As they gather data, this will bring them closer to realizing this how to use this innovation for all their customers. Does weather affect the delivery? Currently, Amazon is permitted to operate during daylight hours when there are low winds and good visibility. However, they are not using it when it rains, snows or in icy conditions. They feel they need to gather more data to improve the safety and reliability of their systems and operations to expand the offering. They are working with regulators and policymakers in various countries in order to make Prime Air a reality for customers around the world.

Video Source: Amazon

Where Can you Find more Information On the Disruption and Innovation Drone Delivery Can Provide?

In a new report, BI Intelligence examines the benefits drone delivery can provide as an e-commerce fulfillment method. In the report, they look at the different approaches companies are taking to experiment with the new technology and processes involved in this new delivery process. In addition, they look at the key players working in the drone delivery space. And have researched the challenges drone delivery faces in reaching mainstream adoption.

Will Your Industry Be Disrupted? Every Industry Should Be Thinking It Will Be Disrupted!

As I was giving a talk on disruption and innovation, I had many questions from what would be considered very standard legacy firms. What they need to be careful of is being aware of the fact that somewhere, in someone’s basement or garage, someone is probably working on a project that will disruption their industry. It’s customary to do the ostrich: stick you head in the sand. But doing so will only make you a dinosaur, (extinct) if you are not careful.

Disruption and innovation are all around us. Just look at what happened to the taxi industry. Not only did Lyft and Uber transform how customers’ order, receive and pay for rides, but they disrupted an age old industry that had not changed for years. And take GM for instance. They make cars. But they decided to look at cars as a service and invest $500M in Lyft to be part of the cars-as-a-service industry.

Disrupt Yourself or Die

Instead of being one of those industries or companies that waits until an upstart disrupts their revenue model and takes marketshare, why not start innovating within your own company. Too many companies are complacent or don’t have the skills to think outside the box. If you don’t, it may want to seek out a firm that can you help you think through this new and confusing new frontier of design-thinking, innovation and disrupting yourself — as a company and as a person. No one wants to be the company that had the leg up on IBM and caused it’s own demise: i.e, nobody wants their story to go down like Digital Equipment Corporation: DEC.

“Digital Equipment Corporation achieved sales of over $14 billion, reached the Fortune 50, and was second only to IBM as a computer manufacturer. Though responsible for the invention of speech recognition, the minicomputer, and local area networking, DEC ultimately failed as a business and was sold to Compaq Corporation in 1998. The  fascinating modern Greek tragedy in book form by Ed Schein, a high-level consultant to DEC for 40 years, shows how DEC’s unique corporate culture contributed both to its early successes and later to an organizational rigidity that caused its ultimate downfall.” Don’t do a DEC.

@drnatalie

Natalie Petouhoff

VP, Program Executive, Innovation and Transformation Center | Salesforce.com

 

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Vending Machine Are Not Just for Chips and Soda: An Innovation for Displaying Luxury Cars?

If you thought vending machines were just for fast food, think again. They are now for fast cars. From a Singapore “vending machine” you can order Bentleys, Ferraris and Lamborghini’s.

Who thought of this innovation? None other than the used car seller Autobahn Motors. They wanted to make efficient use of space in land-scarce Singapore and stand out from competitors. So in December, they opened a 15-story showroom, with 60 slots for vehicles, calling it the “world’s largest luxury car vending machine.”

How does it work? Well if you are in the market for a super fancy car, you can stand on the ground floor and with a touchscreen choose the car of your dreams. With an advanced system that manages vehicle retrieval, the car arrives within one to two minutes.

Gary Hong, general manager at Autobahn Motors, said,  “We needed to meet our requirement of storing a lot of cars. At the same time, we wanted to be creative and innovative,” he told Reuters. He has been approached by developers interested in using the company’s Automotive Inventory Management System for parking services.

But they aren’t the only ones. In fact, U.S. company Carvana uses vending machine-like towers to sell used cars. March marks the month it opened an eight-floor structure holding up to 30 cars. The Carvana vending machine, is a coin-operated. The proprietary Car Vending Machine offers a unique pick-up experience for customers who purchase a car online through the company.

How does it work? Carvana customers search for and then buy their car online at Carvana.com using — you guessed it – a mobile phone or desktop computer. Not only can customers buy the car, but they can also choose the vehicle financing through Carvana and even have the option to trade-in a car.

Once the purchase is complete, customers can choose to have their car delivered directly to their door or they can elect to pick it up at one of Carvana’s Car Vending Machines. If they choose to come to the vending machine, at the time of pick-up, the customer receives an oversized Carvana coin to drop into the custom coin slot at the at the car Vending Machine. The purchased car is automatically retrieved from the tower and moved through the machine until it reaches a delivery bay. There, the customer gets to drive away!

Where will the next source of innovation come from? You never know these days!

@drnatalie

Read the original article on Reuters. Copyright 2017.

 

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Digital Transformation Projects Have an 84% Chance of Failure; Are You Ready to Failure or Succeed?

Would You Invest If You Knew the Investment Had a High Likelihood of Failure?

If I were to tell you that I had an investment opportunity for you and the probability of you making money was 16% or less, how likely would you be to invest in it? But if I told you that the investment opportunity had a 90% chance of returning your investment, might you be more likely to want to invest?

What’s interesting is that digital transformation is all around us. We can’t help but be impacted in our person lives, from smart phones, smart TVs, apps (think taxi’s vs. Lyft), Siri, Alexa and Google Home. In business, it’s clear that customers want to engage with business in digital and mobile channels. Businesses need to make the transition to be competitive and survive. Yet according to Consultancy.uk* and Bruce Rogers** who wrote Profitable Brilliance: How Professional Service Firms Become Thought Leaders, 84% of businesses undergoing digital transformation are likely to fail. 

The More Things Change, The More They Stay The Same

Having been at this game for a while, the statistics reminded me of stats from nearly 20 years ago when the topic was CRM and ERP. Though they are not exactly the same, they have many of the same elements. Digital transformation, innovation and CRM and ERP implementations are IT implementation of people, process and technology. What they have in common is the use of technology to make scalable processes that were once manual. The advantages among many, were higher productivity (cost savings) but also providing better customer-facing experiences (revenue generating.) Going back through my old papers about CRM and ERP failure rates,*** I saw many of the same type of stats predicting similar failure rates for digital transformation projects are being predicted today**** (and by many prominent groups, including IDC, Gartner Group and Forrester Research.)

Things that make you go hmmmm. The more things change, the more they stay the same.

When Will Organizational Change Management and Culture Change Be Taken Seriously?

The stats show since the late 1990’s – early 2000’s until now, when Culture Change (CC), Organizational Change Management (OCM) and Behavioral Change (BC) is missing from a project, there are issues, yet it’s still not “fashionable.” Perhaps the lack of fashionability is from an old paradigm stemming from the command and control type leadership that doesn’t deem people as an important aspect of the business transformation, whether its CRM, ERP or Digital Transformation. Perhaps it stems from leadership that doesn’t know there’s a whole science and set of CC and OCM methodologies that go along with IT implementations. Perhaps they have never been shown the value of that OCM and CC can bring, so they still don’t think it’s important enough to invest in. Perhaps it’s a matter of showing people that it works and makes a difference!

The Time for Change is Now

The 4th industrial revolution challenges most of our existing mental models. What this means is that cultural change is essential to enable and execute successfully, any business / organizational / digital transformation. The key is having a plan, as well as, having developed tools and process for culture change and organizational change management which includes, but is not limited to having a:

  1. Communication plan and regular communication cadence
  2. Leadership and stakeholder involvement and engagement
  3. Training and skill development for the future state of the business and
  4. Organizational readiness and adoption on a continuing basis of the ongoing changes.

And of course, underneath each of these very simplistic groupings is a deep set of assumptions, tools, methodology and business-driven outcomes. So digital transformation isn’t uniquely about technology. It is about having the right digital strategy to ultimately transform a business to achieve higher objectives. This type of digital transformation must be built along with the human capital component, including skill sets, as well as, a cultural adoption of changing the way we do business. So what it boils down to is evolving behaviors within the organization, both from a leadership point of view as well as middle level managers to all employees.

Being Stuck in the OCM Adoption Chasm Will Cause Digital Transformation Failure

What is seems like, referencing one of my favorite people and author’s is Geoffrey Moore. It’s seems that perhaps we are, after twenty or more years of having OCM and CC at our finger tips, we are stuck in the adoption chasm. What we are headed for is the digital transformation iceberg of failure. We know what the iceberg did to the Titanic. We don’t want to be on a sinking ship. So what does an organization need to do? More on all of this in a future post.

@drnatalie

Natalie Petouhoff

VP, Program Executive, ITC | Salesforce.com

References

* Consultancy.uk. “Two Thirds of Digital Transformation Projects Fail” Consultancy.UK. N.p., 28 Sept. 2015. Web. 28 July 2016

**Rogers, Bruce. “Why 84% Of Companies Fail At Digital Transformation.” Forbes. Forbes Magazine, 7 Jan. 2016. Web

*** http://sloanreview.mit.edu/article/the-end-of-corporate-culture-as-we-know-it/

*** http://www.cio.com/article/2440386/supply-chain-management/supply-chain—hershey-s-bittersweet-lesson.html

*** http://customerthink.com/failed_crm_implementation_finally_costs_hp_465_million_in_damages/

*** http://www.destinationcrm.com/Articles/Columns-Departments/The-Tipping-Point/The-Scientific-Reason-for-CRM-Failure-Part-1-42510.aspx

*** http://www.destinationcrm.com/Articles/Columns-Departments/The-Tipping-Point/The-Scientific-Reason-for-CRM-Failure-Part-2-42655.asp

*** http://media.techtarget.com/searchCRM/downloads/CRMUnpluggedch2.pdf

*** http://www.zdnet.com/article/crm-failure-rates-2001-2009/

*** https://hbr.org/2002/02/avoid-the-four-perils-of-crm

*** http://www.infoworld.com/article/2648303/applications/waste-management-sues-sap-over-erp-implementation.html

*** http://www.computerworld.com/article/2517917/enterprise-applications/sap–waste-management-settle-lawsuit.html

*** https://www.google.com/#q=hershey+crm+failure&*

*** http://www.crmsearch.com/crm-failures.php

*** http://www.destinationcrm.com/Articles/Columns-Departments/Insight/A-Succession-of-Failures-70822.aspx

**** https://www.idc.com/getdoc.jsp?containerId=US40550115 ; http://www.gartner.com/newsroom/id/3337617 ; https://www.cmo.com.au/article/545992/will_your_business_digital_predator_prey_/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Is Organizational Change Management Just the “Fluffy Stuff” or Is There Real Business Value?

Is OCM and CC Kumbaya?

When I first lead organizational change management (OCM) and culture change (CC), it was at previous high tech company; a company made up of mainly engineers. When the topic was first announced as part of our integrated product developed process (a.k.a. teaming) it was labelled very quickly as “apple pie and motherhood.” Many thought we were going to sing Kumbaya or I was going to bring cake and cookies to meetings. What I learned was framing what the results could be and by providing individuals, teams and organizations, with tangible results, I found being outcomes-driven was the missing key. How so?

Outcomes-based Driven Values

When I framed OCM and CC in terms of outcomes and business value, I asked questions like, “Would you like it if everyone showed up to your meetings? On time? With the action items completed? With a proactive attitude vs “not invented here or we don’t do that – that way here” attitude…  Get a high rate of return on projects- projects on time, within budget and scope, high customer satisfaction…? Of course the answer was a resounding “YES.” The employees were craving answers to these issues that plagued the organization. And no one knew how to fix these issues. They just persisted. People stopped taking deadlines seriously. They expected project scope to creep. Budget overruns were somewhat typical.

WIIFM?

When I was able to explain the value of the outcomes of OCM and CC to them personally and their teams- the WIIFM (What’s in It For Me), they became extremely interested as the cultured suffered from too many meetings, people always in meetings so they never had time to do their action items; a passive-aggressive culture- so instead of coming to the meeting (without the action items completed and saying they didn’t have time and figuring out how to change something so they did have time) they just wouldn’t show up… And in that company – one team’s action items directly impacted another. For instance, if team 1 didn’t finish their action items teams 2, 3, 4… couldn’t do theirs… and the project fell behind, out of scope, over budget… It was a horrible domino affect that one one really knew how to fix. Giving orders that projects needs to be on-time, within budget and on scope didn’t really lead to change. It just lead to frustration because there were reasons why those things were happening, but giving an order that they needed to be done didn’t fix the root cause. So nothing changed.

What I learned about Leading Change

What I learned was when I presented OCM and CC in terms of outcomes – employees and leaders were very interested. I learned when I first presented OCM and CC without the business outcomes, it resulted in #fail. Then, I pivoted and iterated to an outcomes driven aproached, related to WIIFM and it resulted in #success… Net-net? Choosing a few key behaviors’ that help people work better together in a way that supports desired organizational outcomes, gets people on board…

What 20 years of leading change has taught me is that it’s all about framing CC and OCM in a way that people can relate to. Unfortunately a lot of CC or OCM got a bad rap as the fluffy stuff. But I have spent a great deal of my career over the last 20 years writing ROI (return on investment) models for the “fluffy stuff.” And I can tell you, it’s not fluffy… it impacts the bottomline…  

OCM and CC Tools and Methodology Are Key to Successfully Transitioning From The “Fluffy Stuff” To Concrete Business Results

And of course having a methodology and tools that help teams and people make those changes… takes it out of the “fluffy stuff” and into the business realm. OCM and CC is so much more, but people don’t know, what they don’t know… so it’s key to have a concrete methodology so it’s taken seriously and it can add business value to teams and our customers. More on that in future posts.

@drnatalie

Natalie Petouhoff

VP, Program Executive, ITC | Salesforce.com

 

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Edible Robots: Researchers from Switzerland Work to Deliver Medicines in the Intestinal Tract

We know that robots play a key role in medicine by helping to conduct surgery by being able to conduct more precise and predictable movements than a surgeon as well as in pacemakers that can help regulate a person’s heartbeat. The healthcare industry spent $4.5 billion in 2016, according to IDC. But that’s only the beginning. In fact, the amount spent on robots is expected to grow as new types of robots are used in hospitals and clinics, globally.

So what is new in robots? Edible robots that can deliver medicine or conduct other medical procedures. In particular, we may find them crawling around inside our intestinal tract say researchers from Intelligent Systems Laboratory at Ecole Polytechnique Fédérale de Lausanne in Switzerland, which was led by graduate student Jun Shintake.

How do they work? These tiny edible and digestible robotics are made of gelatin. Actuators are what is responsible for their movement. However, they are not made like the typical metal robots powered by a motor. Instead, what causes these edible gelatin actuators to move is air or chemicals. The research talks about combining these actuators with other advancements in edible electronics. What might that look like? Perhaps the might be batteries that can safely pass through a digestive tract, or chips and cameras that can be ingested. These could make for a fully edible robot says Recode.

École hôtelière de Lausanne in Switzerland poised to make different kinds of food substances that may be ingested and roboticized. Are there any ingestible electronics on the market? Yes, and they include pills with ingestible sensors on them that can track patient’s compliance with taking medication. Often what affects someone’s ability to recover from a situation is their ability to comply with what is prescribed. And as humans, we sometimes forget to take very things that will help us. In addition, there are some robots that contain a camera that is small enough to be swallowed and record activity in a person’s digestive tract to help diagnosis issues that scopes can’t detect, like bleeding.

So as our ability to detect what’s going on in the body gets more sophisticated, so do the robots designed to help us heal. What will be next? It’s difficult to tell, but always interesting to see what scientists will discover!

@DrNatalie Petouhoff

VP, Program Executive | Innovation and Transformation Center (ITC), Salesforce.com

 
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Guest Post: How to Land That Promotion at Work

2017 is here and you’ve made a promise to make this your best year yet. This is the year that you’ve decided to leave all of your fears behind, and totally go for it. You want to live the life of your dreams, and the best way to start is by getting promoted at work. You already understand that as a woman, moving up the corporate ladder can be hard, but you must realize that it’s not impossible. Here are a few tips to guide you along the way!

 

Develop the mindset

Going for a promotion in a male-dominated work force is no walk in the park. There are going to be days when you feel like throwing in the towel, but you must develop a “can’t stop, won’t stop” attitude. A positive mindset is the only thing that’s going to pull you out of the gutter on those rough days. Get into the habit of using mantras or daily affirmations to reassure yourself. When you affirm something, you are declaring it to be true. Repeatedly stating phrases like “I am enough” or “I possess the qualities needed to be extremely successful” will definitely give your confidence a boost when you need it. Put these and other mentally stimulating phrases on post-it notes around your office and home to constantly remind yourself how awesome you are!

 

Be visible

No one will know that you want to move up in the company unless you say it. Don’t make the assumption that your hard work will be noticed and you will be automatically granted clearance to move up. Let your boss know that you are seeking to be promoted, then get to work. Uncover your weaknesses, then start to look for ways to improve. Broaden your horizons by taking on more projects. Establish yourself as a leader by working on your critical thinking and problem-solving skills. Remember to showcase what sets you apart, but always remain a team player by keeping the interests of the company first. You may need to get comfortable with being the first one on the job in the morning and the last one to leave at night. Simply put, it’s time to hustle. When you make your intentions known to your boss, then back it up with action it’s nearly impossible to go unnoticed!

 

Stand in your truth

More often than not, women tend to play the background in their career. While men bask in recognition, warranted or not, women seem to take a more modest position, even  if they did the bulk of the work. If you want to be taken seriously and move up in the company, you must be vocal! Do not dull your light in fear of what others might say or think about you. Take pride in your accomplishments and accept all the accolades that come with it. You earned it! Not only is playing small the fastest way to get looked over, it’s absolutely soul crushing. To quote Marianne Williamson, “There is nothing enlightened about shrinking so that other people won’t feel insecure about you”. You are great. The effort you put into your career is phenomenal. Own it.

 

You’ve made it clear to yourself that you really want to make 2017 different from the rest. Now it’s time to let others in on your goal. Allow yourself to shine so brightly that no one can deny your light. That promotion is already yours, it’s just up to you to go get it. Be fearless, and if you get knocked down on the climb, just get up, shake it off, and keep on moving.

 

About the Author

Gloria Martinez is a college professor turned business owner who created WomenLed.org to educate people about the many women-led achievements that have shaped our world.

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Digital Disruption is Gonna Get You Unless You Prepare Your Brand Now

Disruption surrounds the marketplace. As companies face disruption in their industry, the race to stay ahead of or beat the competition is quickening. Software is one of the ways companies competitively automate, manage and analyze business processes, data and content and scale operations. And to successfully compete in this increasingly digital world, enterprises need to transform slow, error-prone operations from manual, analog processes to automated digital workflows and document generation.

However, as various departments in companies buy software applications, often the lines of business are choosing the best of breed solutions and platforms which don’t necessarily easily integrate with each other or the main IT systems. This results in companies having many separate software systems. With people distributed over large geographies, it can be difficult to coordinate work across the business and thus defend against competitors.

While obtaining the right software for each department and use case is important, this often leaves the organization without a way to easily connect the work flows across departments and lines of business to get the return on investment. What is the key to winning the digital transformation race? A digital business process flow platform.

Businesses that drive process efficiency and effectiveness across desperate software solutions and across every aspect of their business will be uniquely qualified to position themselves to exceed and excel. To do this, companies need a platform to digitally integrate, sync and create sophisticated business processes independent of the variety of different software solutions throughout the various departments in a company.

The issue is however, not just to connect SaaS applications, but to also provide process automation to make sure the processes from each of those applications work together well. Without a digital workflow and content automation (WCA) platform and corresponding analytics, it can be very difficult to make sure the investments the organization has made in separate software solutions are actually returning the investment. Nintex does just that.

Competitive Positioning

Nintex’s key differentiator is they offer a digital transformation platform comprised of Nintex Workflow Cloud and Nintex Hawkeye. The host of Nintex’s digital SaaS connectors allows clients to rapidly build and deploy a digital workflow and content automation (WCA) and cloud transformation platform without having to write code. The business result is the ability to acquire customers faster, increase the pace of innovation, as well as control and manage expenses. The platform allows organizations to automate their business processes quickly and easily. And the drag and drop interface encourages quicker adoption of the Nintex solution. Importantly, any workflow automated with Nintex Workflow can be deployed to native mobile platforms (Android, iOS and Windows) in a rapid and simple manner.

The Nintex platform automates processes on and between enterprise content management systems and collaboration platforms, connecting on-premises, cloud workflows and mobile users. Two hundred of the Fortune 500 companies use Nintex, including more than 7,000 public and private organizations in 90 countries, running millions of workflows daily.

For companies that are not ready to move everything to the cloud, Nintex also allows companies to create workflows that stretch across both cloud-based and on-premises systems and services, to distribute work to multiple sites for multiple purposes and move data and workflows to the cloud when they are ready.

Nintex’s overall power is as a Digital Business Platform (DBP). Nintex combines powerful Workflow and Content Automation (WCA) capabilities in one platform. (Editor’s Note: WCA is an emerging technology category that consolidates the legacy technology markets of Business Process Management (BPM) and Customer Communications Management (CCM).) Nintex offers advanced WCA for its easy-to-use workflow and document generation capabilities and workflow analytics (workflow process intelligence).

Target Markets and Industry Vertical Solutions

Target markets include Communications and Media, Education, Financial Services, Government, Healthcare and Life Sciences, Legal, Manufacturing, Professionals Services, Retail Services and Technology industries. Nintex solutions are designed for a range of lines of business within organizations, including Sales and Marketing, Finance, Human Resources, IT and Administration, Customer Service, Field Service and Safety.

High-payback document processes that are faster to implement with a system like Nintex include those in Table 1, customer-facing processes as well as back-office processes (see Table 2a and 2b.) What’s important to note is that the implementation timeframe and costs are fractions of a traditional enterprise-level IT system and instead of using a single, formal, top-down development effort, they are evolved with rapid iterations. This takes a page out of the lean-process, design-thinking community, where rapid iterations and pivoting is key to success and gives large organizations not used to the start-up mentality the edge to be more competitive, quicker.

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Customer References

In speaking to Nintex customers our research found that many of the gains came from having an easy way to process and execute their digital transformations. This might include moving to the cloud, reducing the number and complexity of workflows like creating and approving a press release, signing and approving contracts, reducing resources and reassigning them to more important jobs as well as reducing the number of software applications used by the company.

The savings in time for enhanced workflows advanced the company’s position in the marketplace, allowed them to get to market faster and beat the competition. In addition, IT departments were able to be more focused on the needs of the business versus being taxed with the maintenance of many separate software applications. These typical IT responsibilities took IT’s time and focus away from the direct needs of the business. By implementing Nintex, the relationship between the lines of business and IT were greatly improved. With the ever changing dynamics in IT, the IT department needs to be highly agile and flexible in the solutions they provide for the business. Nintex provides IT with what they need to deliver to the business. This makes IT more relevant than ever, which is especially key when many lines of business are buying their own software. Now, more than ever, IT can play a key role in the success of the business.

Are you looking to digitally transform your business? Have you determined which processes are slowing the digital transformation of your business? And do you have a solution to take those manual, error-prone processes and digitally enable them? This report will help you in choosing a vendor that can help you with just that.

@DrNatalie Petouhoff, VP and Principal Analyst, www.ConstellationR.com

Covering customer and employee applications that empower digital workplaces

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What’s a Key Part of a Digital Transformation? Digital Workflow

As companies take on digital transformation for real, they need to consider the people (their skills and backgrounds), the processes (has the brand made them digital or they still doing things on spreadsheets?) and the technology (to enable the company to be more digitally oriented.)

That all sounds easy, but it is only if a company uses a digital business platform that enables an advanced,  easy-to-use workflow and document / content generation and automation capability; Workflow and Content Automation (WCA) capabilities that improve the way people work digitally. This type of software needs to enable point and click workflow automation to handle everything from basic business functions to company-wide processes with a few clicks.

But in addition to WCA, the digital business platform also needs to have analytics. Why? Because the business will want to monitor the workflows and determine which ones are working well and which processes still need improving. (Most of the time companies don’t look to see if a process they have implemented is effective or efficient.) For example, let’s say you wanted to see how well your expense claims process was working. In the figure below, Nintex Hawkeye is used for expense claim processing;  to look claims  submitted and service level agreement infringements data to sharing among the management to increase the effectiveness and efficiency of the expense claim process.

Dashboard for Expense Claims Submitted

Dashboard for Expense Claims Submitted

Not only can a company automate a workflow digitally, but they can also monitor, capture and share the process performance for expense claims. The company can see number of claims submitted (677), the amount of expense claims submitted ($1.41M), the average expense claim amount submitted ($2.08K) and what the SLAs infringements were (1996). They can also see how the average expense claim is rising in cost each year (bar chart) and the departments who are submitting the expense reports (the circle graphic.) In this one simple example, a company can take what used to be a manual or somewhat manual process and make it completely digital as well as provide analytics around how well the process is working.

Nintex’s intuitive user interface eliminates the need for complicated coding and training for the lines of business, system integrators, and IT departments as they pursue digital transformation. In addition, the workflow analytics allow companies to more effectively optimize workflows across organizations, be more productive and intelligent, correct ineffective or inefficient workflows, and thus increase revenue as well as decrease costs.

In evaluating the value of digital transformation software, it is important to look at departments that drive revenue and affect customers. High return on investment (ROI) use cases are processes that involve content (documents, forms, records, etc.) for which requests for further automation and process improvement may take a long time for IT to accommodate. (IT has a lot on their plate and what seems to the business as a simple change, could take IT much longer without a digital business platform.)

To successfully compete in this increasingly digital world, enterprises need to transform their slow, error-prone operations from manual, analog processes to automated digital workflows and document generation. As companies consider their journey to a digital workplace, they will need to consider how they are going to transform all their processes that were once done on paper or in spreadsheets, to a fully digital process. A digital business platform is a great place to start. For more on this report, please click here.

@DrNatalie Petouhoff, VP and Principal Analyst, www.ConstellationR.com

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Women In Technology: Study Show Whether It Has Improved in 2016

Using data from NCWITAnita Borg Institute and Deloitte, the report evaluates whether there have been any improvements for women in tech in 2016 and what this means going forward. They also look at the context behind the numbers, examining the opportunities for women in education, employment and running startups.

In 2013, The Muse, in association with Women in Tech, published a report reflecting the huge potential of female entrepreneurs and employees. For example, Fortune 500 companies with at least 3 female directors have on average 53% higher returns on equity, sales and invested capital. This special report gives tangible recommendations that companies can implement to create a positive working environment for women and men to thrive in.

Here’s a sample of the findings of the current report in 2016:

  • There has been a 21% increase in undergraduate women studying computer science, but at the current rate, the US will only be able to fill 29% of computing jobs by 2020.
  • There is a 50% attrition rate amongst women in tech, from entry-level to executive, mainly due to poor work-life integration and environment.
  • In Silicon Valley alone, men are 2.7x more likely to be in a leadership position than women, who are much likelier to get “stalled” in the workplace.
  • Industries outside of technology have employed more women software engineers than the tech industry have.
  • Amongst startups, 38% of new businesses are started by women, but only between 2-6% of those founders receive venture capital.

women-in-technology-2016

Having been the only American female in my Ph. D. program in engineering, it certainly is encouraging to see more women in the tech business. Both men and women bring unique and special qualities to the workplace. I look forward to the future and helping to affect change in a positive way.

@DrNatalie Petouhoff, VP and Principal Analyst, www.Constellationr.com

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Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Searches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a company get their target customer’s attention? And with content marketing a #1 priority for most CMOs as more and more sales are decided upon before even talking to a sales person. And sometimes a salesperson is never contacted, so getting the customer’s undivided attention has never been so important. Perhaps the answer is video marketing. Video consumption has exploded across all devices and is one of the fastest growing advertising category.

Adobe, a the leader in video content creation and delivery, announced it’s acquisition of TubeMogul which will enable brands to capitalize on the huge shift to online video. The acquisition of TubeMogul  strengthens Adobe’s leadership in digital marketing and advertising technology. The addition of TubeMogul will enable Adobe’s customers to maximize their video advertising investments across desktop, mobile, streaming devices and TV. TubeMogul’s video advertising platform. In addition, this allows their customers to build upon their capabilities in search, display and social advertising planning and delivery using Adobe Media Optimizer with Adobe Marketing Cloud. This combination will give customers access to first-party data and measurement capabilities from Adobe Audience Manager (Adobe’s data management platform) and by using Adobe Analytics.

Why is video advertising so important? Brad Rencher, executive vice president and general manager, digital marketing, Adobe gave this statement, “Whether it’s episodic TV, indie films or Hollywood blockbusters, video consumption is exploding across every device and brands are following those eyeballs.” Adobe feels the acquisition of TubeMogul, will give customers a ‘one-stop shop’ for video advertising, providing even more strategic value for the use of the Adobe Marketing Cloud.

TubeMogul is a video demand-side platform (DSP) leader. Brett Wilson, CEO and co-founder, TubeMogul said, “The combination of Adobe Marketing Cloud with TubeMogul’s software creates a uniquely comprehensive platform that will help marketers always know what’s working — and act on it.” And what’s key is measurement – to know what is working and not working, and obviously do more of what is getting a result.

There are so many choices for Marketers today, as far as software and it is only getting more confusing with all the choices. When a software company can show you how to get results, you know you are going in the right direction. Education and learning to use all the features and functions of what the various software platforms provide is of growing concern for most companies to obtain the highest ROI possible for the investment they have made.

It’s key that Marketers are clear on what their strategy, goals, objectives and tactics are and have a strong measurement program to be able to show that the software purchase enhanced the brands ability to drive more awareness, increase customer acquisition and turn more leads into sales. And with ad blocking increasing, there’s got to be another way to get customer’s attention. Video seems to be a prime candidate. This is just one example of how early adopters and innovators are taking hold of the market place and making their competition irrelevant. And like the BlueOcean authors said, that’s the key to financial success in today’s marketplace. Cross the chasm, join the digital transformation and digital disruption evolution or expect to be disrupted. Disrupt or be disrupted. Those are the choices to being innovative leaders and using design thinking to transform your business revenue model.

@DrNatalie, VP and Principal Analyst, www.ConstellationResearch.com

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