by Dr. Natalie | Jan 19, 2016 | Analytics of Everything, B2B Customer Success Management, Big Data, CEO, Chief Revenue Officer, CIO, CMO, Conferences, Crossing the Chasm, Customer Experience, Customer Service, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, IOT, Leadership, Marketing Software
I’m here with my colleagues, Holger Mueller @holgermu and Doug Henschen @DHenschen, covering the #OracleCloud Summit 2016 in NYC at the Waldorf Astoria @WaldorfNYC. (BTW the Waldorf Astoria has great customer service!!!) MY POV: My overall take away is that...
by Dr. Natalie | Jan 8, 2016 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management
The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage of...
by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CMO, Crossing the Chasm, Customer Experience, Dr. Natalie's Blog, Organizational Change Management
The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks that come along with the rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those...
by Dr. Natalie | Oct 8, 2015 | B2B Customer Success Management, CEO, CMO, CRM, Customer Experience, Digital Marketing, Leadership, Marketing Optimization, Organizational Change Management
As brands realize Customer Experience Management is key to their overall strategy and long-term growth, our research at Constellation found CMOs should consider the following 7 principles when leading customer experience initiatives: Bring passion about the brand you...
by Dr. Natalie | Oct 7, 2015 | B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, CRM, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, Leadership, Marketing Optimization, Organizational Change Management
Customers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences that...
by Dr. Natalie | Sep 1, 2015 | B2B Customer Success Management, Content Marketing, Customer Experience, Customer Service, Customer Success Management, Dr. Natalie's Blog, ROI of Social Media, Social CRM
In the next part of my series, I’d like to feature Bluenose. Bluenose Analytics offers a customer success platform that allows SaaS businesses to manage customers with complete visibility, a robust early warning system, and built-in playbooks. Bluenose’s...
