When I was writing the book, Like My Stuff: How to Monetize Your Facebook Fans with a Facebook Store, many people said they didn’t know that you could make purchases on Facebook. As I was doing research for the book, I came across a site, SocialCommerceToday.com that has the most amazing collection of information on social commerce and f-commerce. Below is an excerpt of what they offer! These facts could be the key to getting your Facebook initiative approved and monetized!
Facebook Drives Loyalty Sales:
- 117%: the additional amount a fan will spend on a brand compared to a non fan
- 17%: proportion of Facebook users who say simply having the ability to ‘Like’ a brand makes them more likely to buy
- 51%: the increase in likelihood a customer will purchase, after clicking the ‘like’ button
- 41%: the increase in likelihood a customer that a customer will recommend, if they have liked the brand
- 28%: the increase in likelihood that customers who ‘like’ a brand will repurchase
- 40%: Proportion who ‘Like’ businesses in order to receive special discounts and promotions
- 30% to 200%: increase in site registrations for sites using Facebook sign on
- 15% to 100%: Increase in the number of reviews and other user-generated content generated when using Facebook social sign-on
Facebook Drives Word-of-Mouth Sales:
- 75%: Percentage of Facebook users who have “liked” a brand
- $2.52: what a Facebook share generates for ticketing site Eventbrite
- 11: Visits generated by a Facebook share for ticketing site Eventbrite
- 30bn+: pieces of content shared online every month by Facebook users (web links, news stories, blog posts, notes, photo albums, etc.)
- 90: Average pieces of content created by a Facebook user each month
- 130: Average number of Facebook friends of a user (who receive their word of mouth recommendations)
- $3.60: the media value generated by the average Facebook fan is $3.60/year
Facebook Drives E-Commerce Traffic:
- 6.5%: click-through rates on Facebook walls are 6.5%
- 67% of retailers plan to use Facebook to drive traffic to their e-commerce sites
- 25%: proportion of users who post links to other companies, products or services
- 20%: proportion of e-commerce sales from Facebook (for Wetseal)
- 1.5x: Facebook users spend 1.5x more online that other Internet users
- 1 in 11: humans that are on Facebook (642 613 700) [Q2 2011]
- 40%: The drop in Coca-Cola’s website traffic in the past year, but Coke’s Facebook page is up and is now the world’s most popular Facebook brand page (22m)
- 7.9: In 2010, Facebook grew by 7.9 users/second
- 1/3: Proportion of time spend online on Facebook by Facebook users
- 50%: proportion of users who log on to Facebook in any given day
- 700 billion: Minutes spent on Facebook every month
- 80: Average community pages, groups and events to which a Facebook user is connected
- Bigger than Google: In August 2010, U.S. Internet users spent 41.1 billion minutes on Facebook, surpassing Google Inc.’s 39.8 billion minutes for the first time
- Nine in Ten: Proportion of US social network users who use Facebook
- 57.1%: Proportion of Internet US users using Facebook
f-commerce is a Viable Retail Platform:
- Top 3: The top 3 brands on Face book (by fans) all sell directly on Face book – Coca-Cola (24m), Starbucks (20m) and Disney (19m)
- 2-4%: f-store conversion rates – on a par with web-stores (avg. 3.4%, according to Forrester/Shop.org)
- $650,000,000: The drop in Netflix share value when Warner opened up a Facebook movie rental (streaming) service in 2011
- 1000: Number of diapers P&G sold on its f-store in under an hour
- 50,000: Number of retailers who have opened an f-store with Payment
- 6 hours: Time it took for the Rachel Roy Facebook jewelry store to sell out
- 3rd highest: daily sales made by Rachel Roy, the day it opened it’s pop-up f-store
- 1m+: Starbucks customers using their e-commerce-enabled Facebook CRM loyalty program
- 1300: Number of products added every week to the ASOS f-store
- 20%: Proportion of black Friday sales transactions on Facebook for e-tailer Kembrel
- 7-10%: Increased Average Order Value for Facebook transactions (vs. web-store) for Kembrel
- 5000+: customers using Walmart’s group-buy Facebook app on the day of its launch
- $34: Amount paid for the first transaction ever to take place in Facebook at 11.50 am EST on July 8, 2009 for bouquet of flowers ‘A Slice of Life’ on the f-store of U.S. florist 1-800 flowers
Could Facebook Be the Operating System of the Future?
- 200+ million: Facebook users accessing the utility through their mobile devices
- 2x: People using Facebook on mobile devices are twice as active on Facebook than non-mobile users
- 94%: Proportion of phone users who will communicate on their handsets via social networks
- 50%: Proportion of mobile internet traffic accounted for by Facebook and other social networking tools
- 70%: proportion of Facebook users who engage with Facebook applications
- 550,000: the number of active applications currently on Facebook Platform
- 44%: proportion of retailers who plan to use Facebook application in place of microsites for product launches and promotions
Industry Adoption of f-commerce is Accelerating:
- 76%: percentage of retailers who plan to use Facebook for ‘social commerce’ initiatives
- 50%+: proportion of the global top 100 websites have integrated with Facebook using it’s social plug-ins
- 50,000+: Number of websites that integrated Facebook social plug-ins (incl. ‘Like’) in the week they launched
- 2.5 million+: websites have now integrated with Facebook
- 10,000: number of new websites integrate with Facebook every day (with social plug-ins) (since April 2010)
- 2m+: Number of sites that have integrated Facebook social plug-ins
- 7 out of 10: proportion of digital marketers who have implemented or planning to implement Facebook Like feature
@drnatalie Learn. Share. Grow!
For more information on my book about F-commerce, “Like My Stuff: How to Monetize Your Facebook Fans with a Facebook Store” check out my Facebook store.
Here’s more great resources and posts on social commerce:
- What is F-Commerce and Why Should You Care? (vendio.com)
- 5 Best Practices of Facebook eCommerce Stores (hubspot.com)
- Facebook Roundup: PHP, Ads, Timeline, Photos, Social Commerce and More (insidefacebook.com)
- 5 creative ways to use Facebook for your business (simplybusiness.co.uk)
- Twitter, Facebook, Google+: Which Business Page Is Best? (pcworld.com)
- Barilliance eCommerce Brings Behavioral Targeting to Facebook Pages (insidefacebook.com)
- YESfstore aims to kickstart Facebook e-commerce market (mobile-ent.biz)
- Fluid Snags Eight IMA Awards for Top Retail, Fashion and Sports Websites (prweb.com)
- Intuit’s SimpleStore Adds E-Commerce to Your Facebook Page (pcworld.com)
How to Monetize Your Facebook Fans WIth a Facebook Store
