ROI of Customer Service and Social Media White Paper by IDC and Dr. Natalie Petouhoff

I thought I would post the white papers here… In case you want to see how ROI can be calculated…
Lot’s of people have done studies to show that maybe people are being required to calculate the ROI — others have told me that while they are not being asked to calculate the ROI – that because the research that I and others have done, just knowing that there is real business value has helped them in their ability to convince their company to move forward. And others have said they used the information to calculate the ROI of their social media program…

This white paper was written with Mike Fauscette, Mary Wardley, Erin Traudt of IDC along with Kathy Hermann.

So here’s some more brain candy!
Love to know what you think! And hope it helps to forward whatever you are doing!

Learn. Share. Grow!
@drnatalie

IDC White Paper ROI OF Social Business Dr. Natalie Petouhoff

Enhanced by Zemanta

SHARE THIS:

Copyright ©2021 Genesys. Patents Pending. All rights reserved. Genesys, the Genesys logo, Empathy in Action, Experience as a Service, Empathy Pillars, Systems of Empathy, Empathy in Action Flywheel, Employee Experience Orchestration, Customer Experience Orchestration, The Experience Index and the Systems of Empathy Experience Orchestration are trademarks or registered trademarks of Genesys. All other product and company names may be trademarks or registered trademarks of their respective holders. Usage does not imply any affiliation with or endorsement by the holder.