One in Every Five Mobile Users Actively Seeks Help While Using an App

Helpshift’s customer support platform for mobile shares proprietary data reveals the importance and impact of in-app support for the mobile industry. Helpshift’s team of data scientists polled the company’s entire install base of 1.3 billion devices, monitoring user behavior over the course of a six-month time period.

Helpshift, a mobile support platform revealed new proprietary data that showed:

  • One in every five mobile users actively seeks help within the apps they use.
  • Of the 1.3 billion mobile devices polled, 20% percent actively sought help.
  • An estimated 95% of mobile apps in the app store lack an in-app channel for customers to get immediate support.
  • Of the 284 million users who actively sought help in-app, only seven percent proceeded to file a support ticket after utilizing a specific self-service FAQ provided in-app, thus proving the efficacy of proactive in-app support.

Abinash Tripathy, CEO and co-founder at Helpshift said, “At Helpshift our goal is to bring Customer Relationship Management (CRM) into the post-PC era said this data proves the value of in-app customer support. Just as other technology is evolving, so too is CRM and customer support. We must tailor our support to our customers needs and meet them in the channel they prefer which is in-app, so that brands can engage and retain mobile customers. Helpshift achieves that goal as the leading support platform built specifically for mobile. We’ll continue to help companies provide the best support we can and keep their customers returning to their apps.”

A Bit About Helpshift: Helpshift is the world’s leading customer support platform for retaining and engaging mobile customers. Through an all in one SDK, Helpshift makes it easy for businesses, large and small, to support for their customers through in-app FAQ’s, in-app Chat, a full CRM ticketing system, in app campaigns, and in app surveys, allowing companies to provide a best in class customer support experience on  mobile. Companies such as Microsoft, Target, Glu, Zynga, WordPress and others use the Helpshift platform for in-app support. To date, Helpshift has raised $13.2 million and is backed by Intel Capital, True Ventures, Visionnaire Ventures and Nexus Venture Partners. To learn more about Helpshift, visit https://www.helpshift.com and follow @helpshift on Twitter.

Mobile customer service is very important, as more and more customers are using their mobile devices. Getting help on a mobile device can be very frustrated and companies need to evaluate their ability to service their customers on this very important device / channel.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

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