Microsoft #Env16: Sports and Digital Transformation of Real Madrid Futbol

Sports is the new playing field is the world of business. Real Madrid is one of the most storied futbol clubs in history. Over 113 years, the club has won 116 official trophies. FIFA has recognized Real Madrid as the best futbol club of the 20th century. Since then, they’ve won the Champions League 10 times as well as the European Cup.

And fans of the Real Madrid futbol club are some of the most passionate and loyal in all of sport. These fans, 450 million of them, are spread around the world. In fact there are more Real Madrid fans in Indonesia and the U.S. than in Spain. And more than 120 million are connected through the digital ecosystem, following the club on social networks. Soon, they will have even more ways to connect with their beloved team on and off the pitch.

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Source: Microsoft

Microsoft and Real Madrid are working together to revolutionize the club, and the futbol experience, through technology. This four-year vision will change the way people engage with the game, while enabling fans to have a unique two-way conversation with the team.

A digital platform, built on Microsoft Azure, will give supporters of Real Madrid access to content and exclusive digital services at the stadium, at home or on the go. The app provides access to these experiences on phones, tablets and wearable devices, while connecting the Real Madrid faithful to the virtual pitch before, during and after the game.

Jose Angel Sanchez, the club’s chief executive officer, sees the team’s digital transformation as the next step to embracing the fans of the future. He explains that the club belongs to the people — the cloud gives the club the opportunity to connect with fans in a personalized way. Here’s a video.
@Drnatalie Petouhoff
Covering Customer Experience and IOT and Digital Transformation
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