KEYNOTE: Obtain a Higher ROI On PR & Marketing Initiatives : Competitive Engagement Reports

Did you know that there are over 3.5 billion pieces of content shared each week? This Keynote Presentation is about the transformation of brands- from static icons to social, digital experiences. Its’ about how companies need to reconsider their strategic and tactical approach to not only traditional marketing but also how to address the need for social media as part of the mix. This speech reveals a 6 steps process to follow to obtain a higher social media ROI. The Competitive Engagement reports provide strategic intelligence and tactical planning guidance; applying the insights, brands see at minimum a 30 percent increase in engagement. TCBY saw more than a 300 percent increase.

Strategy Intelligence:
Am I effectively deploying my marketing spend?
Is my engagement better or worse than my competitors?
Is my content marketing a competitive differentiator?
Do I know how to use real-time data to make these decisions?
Are my expenditures being wasted or are they highly effective, compared to competitors?

Tactical Intelligence:
Am I creating enough of the right type of content?
Am I releasing content on the right days and times of a day; the right channels?
What can I learn about my competitors and improve my engagement?

And did you know 85-97 percent of your fans don’t see your Facebook posts? That’s due to Facebook’s EdgeRank. Data from PageLever shows brands with millions of fans are only reach 3 percent of their fans. One way to combat EdgeRank is creating better posts. EdgeRank gives greater exposure (reach) to posts that are more engaging. Boring posts decrease your reach and thus your bottom line. The solution is more interesting posts. But the question is, “What makes a better post?” Without the right data, you can’t possibly know and are flying blind. What would your CFO think about that?

For more info on the Vertical Industry Engagement Performance Reports:
http://www.smo.infinigraph.com/

Learn. Share. Grow!
@DrNatalie L. Petouhoff

For more info on my work:
Ebook
:Social Media ROI

Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans

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@drnatalie
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