IOT News: PTC to Acquire Augmented Reality Leader Vuforia from Qualcomm

Screen Shot 2015-10-12 at 10.55.47 AMWhy is the PTC acquisition of Vuforia so important? PTC is is a global provider of technology platforms and solutions that transform how companies create, operate, and service the “things” in the Internet of Things (IoT). The company’s next-generation ThingWorx® technology platform gives developers the tools they need to capture, analyze, and capitalize on the vast amounts of data being generated by smart, connected products and systems. The purchase of Vuforia business from Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated extends PTC’s strategy for digital and physical convergence. PTC is committed to continued growth of Vuforia Technology.

Who is Vuforia? Vuforia is one the industry’s most advanced and widely adopted augmented reality (AR) technology platform, and will enrich PTC’s technology portfolio and accelerate PTC’s strategy as a leading provider of technologies and solutions that blend the digital and physical worlds. The agreement says that PTC is committed to continued investment in the Vuforia platform and to the ongoing support and growth of the Vuforia ecosystem.

What’s Mobile Got To Do With It? Vuforia is a mobile vision platform that enables applications (“apps”) to see and connect the physical world with digital experiences that demand attention, drive engagement, and deliver value. Today, Vuforia is supported by a global ecosystem of developers in 130 countries, and has powered more than 20,000 apps with more than 200 million app installs worldwide.

It’s All About the Collaboration. The combination of Vuforia and PTC leverages two transformational technology trends – Internet of Things (IoT) and augmented reality (AR) – to deliver a new class of products that merge the digital and physical worlds. When coupled with PTC’s IoT and analytics platforms, Vuforia unlocks a world of possibilities for creating new ways to design products, to monitor and control products, and to instruct operators and technicians in the appropriate methods of use and service.

What’s Vuforia’s Got Going On? Vuforia has wide adoption from leading companies including 37 of the Interbrand 100 and has consistently been awarded for its performance, robustness, and ease of use, including “Best Tool” at Augmented World Expo in each of the last three years. Vuforia supports multiple developer tools, including Eclipse, xCode, and Unity and runs on multiple operating systems and devices, including iOS and Android phones, tablets, and selected mobile eyewear.

Why is This Partnership Important To Your Business? By delivering powerful computer vision functionality through a simple API, the Vuforia platform will enable developers and leading brands to deliver award-winning experiences to consumers around the globe. Vuforia has the ability to, through augmented reality, to transform work.

For more info, check out the press release.

@DrNatalie, VP and Principal Analyst, Constellation Research

IOT for Customer-Facing Applications that Change Marketing, Sales, Customer Service and Customer Experience in the World of Work

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