As companies try to measure the value of social media, there is also often resistance to try these new customer channels. Sean asks, “Is the conversation about social media ROI really about the ROI? Or is it about resisting making changes to your business?”
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@DrNatalie L. Petouhoff
For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company
Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans
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Twitter: @drnatalie
LinkedIn: DrNataliePetouhoff
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