Executive Education on Social Business: A Series by Dr. Natalie Petouhoff and Kathy Herrmann

One of the things that I’ve discovered is the need to talk through the ideas in social media and how they get applied to transform businesses into social businesses. (BTW — I’ll be very happy when we stop using that term “social” business. It’s ok for now because we are trying to distinguish between what “was” and the “new” way… I look forward to the day that we just say business!)

To help executives, directors and managers to have a better idea of how to apply social media to their business and get real hard business results, Kathy and I have created a series of roundtables. We invite you, in a Aristotle type platform, to come and listen, contribute and evolve the field of social business. I’ve found when the crowd or community has a conversation, that’s when the real unique points and differentiators are revealed.

If you want to learn and contribute, please join us!

Here’s the details and to sign up, go here:

Each week, in this ongoing series, we’ll hear Dr. Natalie Petouhoff and Kathy Herrmann discuss what business leaders need to know to successfully implement holistic social strategies. You’ll be armed to effectively break down silos to engage, influence, collaborate, and create with customers, partners, and employees using the social business model.

This week, Dr. Natalie Petouhoff and Kathy Herrmann will continue the Simplifying Social Business roundtable series by deepening the discussion on The Promise of Social CRM. Participants will learn:

  • Why social data is so valuable to companies
  • How Social CRM emulates the human approach
  • How to make sense of social interactions

I’ll post soon on the next part of the series!
Learn. Share. Grow! @drnatalie

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