I told you a little bit about the workshop I’m hosting for Direct Marketing Day @ Your Desk coming up in March…here’s more info to get you excited!
Studies show Marketers, PR Professionals and Social Media/ Digital Experts are measured on increasing engagement. Engagement is often evaluated with fluffy metrics or “Likes.” Content is what people share and hence, it’s what drives engagement. What brands don’t have a good handle on is how their content ranks amongst their competitors in driving engagement.
So with the hundreds of thousands or millions of dollars spent on content and engagement tactics in social media and digital marketing, brands and agencies are flying blind. Many typically use social monitoring/listening tools to monitor social media interactions. However, these traditional tools don’t provide a clear, competitive standing on how engagement and content performance stack up against other top brands.
As marketers become publishers, they need to move beyond social listening tools and advance to competitive industry reports that provide insight into their rivals’ positioning in social engagement. These reports are guideposts not only for smart executives who want to know where their brand stands, but also for those who want to learn how to improve their brand’s engagement and content performance for a higher social media ROI. Join me as I provide practical tips and guidance via my “7 Steps to Social Media Engagement ROI” based on best practices from my UCLA Anderson School of Business Executive Program.
When: March 14th, 10:15 AM
Where: At your desk! Really! Register here.
Learn. Share. Grow!
@DrNatalie L. Petouhoff
For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans