The world has gone digital, and no one feels the pressure more than the CMO. Customer segmentation presents challenges that are not possible to uncover with traditional methods. According to Forbes, “Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.” Those who don’t embrace analytics fully will lose their seat at the C-suite table.
You are here: Home / CMO / 5 Easy Steps to Solve Your Digital Marketing Challenges Using Big Data Analytics: A Clear Path Forward for the CMO
5 Easy Steps to Solve Your Digital Marketing Challenges Using Big Data Analytics: A Clear Path Forward for the CMO
In this webinar, I will share my expertise on how CMOs can navigate the challenges of their evolving roles. Her marketing optimization framework enables assessment and evolution of marketing efforts as well as integration of analytics to improve bottom-line results. We’ll use a 5-level maturity capability matrix to show how you can progress your marketing capabilities.
Christy Maver, Director of Product Marketing at Actian, will present a set of Customer Analytics Blueprints designed to give CMOs a roadmap to address big data marketing challenges.
Reserve your seat to hear how Actian can help you accelerate Marketing analytics!
VP and Principle, Constellation
Marketing, Customer Experience and Customer Service
Filed Under: CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Social Analytics Tagged With: @drnatalie, actian, Chief marketing officer, Christy Maver, CMO, Constellation Research, Customer Experience, digital marketing, Digital Marketing Challenges, marketing blueprints