2012 SuperNova Award Semifinalists #SNA12 Part 4

This Friday, we’ll find out who is going to be a 2012 SuperNova Award winner! Let’s take a look at two pioneers who are up for the “Data to Decisions” award.

Michael Relich, Executive Vice President and Chief Information Officer, Guess?, Inc.

“Michael Relich, Executive Vice President and Chief Information Officer, helped make Guess?, Inc. become discovered in long tail searches, which are very focused and convert a lot better than big search terms, by implementing BloomReach’s cloud marketing platform. BloomSearch, powered by the Web Relevance Engine, analyzes billions of queries and websites daily to get content found, creating better user experiences and making businesses more profitable with 94% more quality traffic.”

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores, its e-commerce sites, and better department and specialty stores around the world.

John Hunter, Head of IT, European Court of Human Rights

“The European Court of Human Rights (ECHR) is an international Court, whose rulings affect more than 800 million inhabitants in 47 member states. To ease the search and access of the 90,000-plus documents hosted on ECHR’s public-facing website, we recently embarked on a revolutionary document management endeavor to reshape our search functionalities using Microsoft FAST and Workshare. Through this effort, we have been able to significantly reduce the amount of time visitors need to spend trying to locate documents, representing a positive step forward in our organization’s relationship with the people.”

The European Court of Human Rights was set up in Strasbourg by the Council of Europe Member States in 1959 to deal with alleged violations of the 1950 European Convention on Human Rights.

To learn more about the other semifinalists, click here.

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