Guest Post: 5 Loyalty Languages to Boost Brand Loyalty

In the age of instant gratification, brand loyalty is not what it used to be: Today, you can get your groceries delivered straight to your home, request a ride across town via Uber or Lyft, and turn to a service like Amazon Prime to bring nearly anything else you want to your doorstep.

Indeed, our culture has grow so accustomed to relying on technology for just about anything that many people are quick to jump ship and move on to the next trendy app or service if it promises better convenience and service. While customers stand to benefit due to strategies developed by such forward-thinking companies, this proverbial arms race is causing brands to completely reconsider how to craft messaging and marketing initiatives.

Business strategy experts at Accenture recently conducted a study on this very subject in order to identify the latest strategies to reach customers in our digital age. Here are the five loyalty languages that Accenture experts found to be the most effective at establishing brand loyalty.

Tailor Your Approach

Customers value companies that can custom-tailor the shopping experience for them. Whether it’s deciding between a pair of custom-designed Vans or Nike sneakers or a monogrammed handbag from Madewell or Longchamp, customers appreciate the option to make a product their own — and this appreciation tends to yield brand loyalty.

Customers also value brands that communicate with them through their preferred social media channels. This is why it’s so crucial to use a broad range of social media and marketing initiatives to get your message to your customers in a manner that establishes convenience and loyalty.

If your company struggles to manage effective customer service, consider using a cloud contact center that offers workforce management software. This can help your company to stay in contact with customers 24/7 — from virtually any location — to better track their wants and needs.

Offer Rewards

Accenture’s research noted that nearly 60 percent of consumers feel loyal to brands as a result of being offered rewards for their patronage. Receiving free gift cards and promotional discounts with a purchase are strategies that have proven effective for creating brand loyalty.

While you may view these rewards as an expensive undertaking, it’s actually a short-sighted way of looking at the issue. Instead of focusing on the cost of offering rewards, think of how much more business you’ll enjoy over time by sending small tokens of appreciation to customers when they least expect it.

Provide an Experience

Millennials in particular value new experiences over “things.” To effectively reach this market, you can invite customers to co-create with your brand as well as assist and inspire the design of your products and services. By eliciting customer feedback and putting it into action, you can build loyalty by showing customers that their opinions matter to you.

Partner with Influencers

Today’s consumers also appreciate companies that aim to model the same behavior and charisma made popular in pop culture. One highly effective way to build brand loyalty is to partner with social media influencers and celebrities who your audience idolizes. An estimated 23 percent of survey respondents in Accenture’s research noted that they tend to remain loyal to brands that partner with celebrities and social media influencers.

Share Your Connections

Finally, trying to operate in a silo — and not always thinking outside the box — could be a detriment to your business. Partnering with other non-competing brands that attract a similar customer base is a great way to reach new consumers. It’s also a show of good faith to your current customers to connect them with other useful products and services that can make their lives a little easier.

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Innovation & Disruption In Delivery: Could Your Next Amazon Delivery Be By a Drone?

Ever Had a Package Delivered Late, Not at All Or To the Wrong Address?

One of the most irritating issues with ordering online is whether the package gets delivered and to the right address and on time. I know I’ve experienced this a number of times and what’s interesting is that, as customer’s we don’t always think about the delivery service as the issue, but rather it reflects poorly on the company we by the product from. How to fix this customer experience issue? One option is to deliver packages to consumers’ homes using drones. Could this allow companies to bypass the challenges with that last step of the delivery? It might be for delivery to people’s homes. It might not work at apartments, though, because the drone can’t get into the apartment building. Or can it?

What customers may not know is that the last leg of the delivery is the most expensive and inefficient part of parcel delivery. Customers don’t often think about that the product has to go from a store or warehouse, to the shipper’s delivery center and then from there, be deployed to the customer’s address. It is often not the place you bought the product from that is having the issue. It maybe who their delivery service or services are. It could be the individual who works for the delivery service. I know I personally had package delivered to an address that was similar to mine, but not mine. The individual was new to the delivery route and got mixed up. I had to run after the delivery truck, stop them and tell them they delivered to the wrong building. (I had gotten a text my package was delivered, but it was not on my doorstep or at the post office boxes for my building.) And since this happened more than once, I knew what had happened.

What’s the Solution To Better Customer Experience Delivery?

E-commerce companies, like Amazon, are using drones to speed up the this last part of the delivery process, while cutting costs. The result? Improving the customer experience, customer satisfaction and loyalty. And what’s interesting is even legacy retailers could take advantage of a similar process to grow online sales.

So What’s the Hold Up?

While there are many obstacles to overcome for instance, drone regulations, the development of autonomous flight and traffic control systems for drones, as well as consumer acceptance, there are companies actively trying to figure this all out. For instance, Amazon is working on drone delivery, depending on when and where they have the regulatory support needed to safely delivery packages. They want to use drones to deliver packages to customers around the world in 30 minutes or less. In fact, they have Prime Air development centers in the United States, the United Kingdom, Austria, France and Israel.

Amazon Prime @drnatalie

Photo Source: Amazon

They believe the airspace is safest when small drones are separated from most manned aircraft traffic, and where airspace access is determined by capabilities. To learn more, you can look at Amazon’s airspace proposals here: Best-Served Model for Small Unmanned Aircraft Systems and Revising the Airspace Model for the Safe Integration of Small Unmanned Aircraft Systems.

Disruption to Delivery Logistic Firms

As e-commerce providers like Amazon look for solutions within their own company, many logistics providers are experimenting with drone delivery. These firms also seek to cut costs as well as ward off competition, whether it’s from startups, technology companies or e-commerce companies. In fact, FedEx is betting on automation to Fend off contenders like Uber and Amazon. The shipping giant is investing in autonomous trucks and is interested in delivery robots, drones and an Alexa app. And while there are attempts to get this right, those of us in the innovation space know that #failfast – iterating and pivoting is the key. In my book, it’s ok to fail. You can’t learn what you don’t know, you don’t know unless you try. Trying means you learn something each time. Though the concept of failfast is very popular today, if we look back at Edison, it took him 9,999 times to get the filament for the lightbulb to work on the 10,000th time. What if he gave up? We’d all be in the dark!

How Is Amazon’s Prime Air Trial Drone Deliver Program Progressing?

Amazon have started with a private customer trial, to gather data to continue improve the safety and reliability of their systems and operations. As they gather data, this will bring them closer to realizing this how to use this innovation for all their customers. Does weather affect the delivery? Currently, Amazon is permitted to operate during daylight hours when there are low winds and good visibility. However, they are not using it when it rains, snows or in icy conditions. They feel they need to gather more data to improve the safety and reliability of their systems and operations to expand the offering. They are working with regulators and policymakers in various countries in order to make Prime Air a reality for customers around the world.

Video Source: Amazon

Where Can you Find more Information On the Disruption and Innovation Drone Delivery Can Provide?

In a new report, BI Intelligence examines the benefits drone delivery can provide as an e-commerce fulfillment method. In the report, they look at the different approaches companies are taking to experiment with the new technology and processes involved in this new delivery process. In addition, they look at the key players working in the drone delivery space. And have researched the challenges drone delivery faces in reaching mainstream adoption.

Will Your Industry Be Disrupted? Every Industry Should Be Thinking It Will Be Disrupted!

As I was giving a talk on disruption and innovation, I had many questions from what would be considered very standard legacy firms. What they need to be careful of is being aware of the fact that somewhere, in someone’s basement or garage, someone is probably working on a project that will disruption their industry. It’s customary to do the ostrich: stick you head in the sand. But doing so will only make you a dinosaur, (extinct) if you are not careful.

Disruption and innovation are all around us. Just look at what happened to the taxi industry. Not only did Lyft and Uber transform how customers’ order, receive and pay for rides, but they disrupted an age old industry that had not changed for years. And take GM for instance. They make cars. But they decided to look at cars as a service and invest $500M in Lyft to be part of the cars-as-a-service industry.

Disrupt Yourself or Die

Instead of being one of those industries or companies that waits until an upstart disrupts their revenue model and takes marketshare, why not start innovating within your own company. Too many companies are complacent or don’t have the skills to think outside the box. If you don’t, it may want to seek out a firm that can you help you think through this new and confusing new frontier of design-thinking, innovation and disrupting yourself — as a company and as a person. No one wants to be the company that had the leg up on IBM and caused it’s own demise: i.e, nobody wants their story to go down like Digital Equipment Corporation: DEC.

“Digital Equipment Corporation achieved sales of over $14 billion, reached the Fortune 50, and was second only to IBM as a computer manufacturer. Though responsible for the invention of speech recognition, the minicomputer, and local area networking, DEC ultimately failed as a business and was sold to Compaq Corporation in 1998. The  fascinating modern Greek tragedy in book form by Ed Schein, a high-level consultant to DEC for 40 years, shows how DEC’s unique corporate culture contributed both to its early successes and later to an organizational rigidity that caused its ultimate downfall.” Don’t do a DEC.

@drnatalie

Natalie Petouhoff

VP, Program Executive, Innovation and Transformation Center | Salesforce.com

 

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Vending Machine Are Not Just for Chips and Soda: An Innovation for Displaying Luxury Cars?

If you thought vending machines were just for fast food, think again. They are now for fast cars. From a Singapore “vending machine” you can order Bentleys, Ferraris and Lamborghini’s.

Who thought of this innovation? None other than the used car seller Autobahn Motors. They wanted to make efficient use of space in land-scarce Singapore and stand out from competitors. So in December, they opened a 15-story showroom, with 60 slots for vehicles, calling it the “world’s largest luxury car vending machine.”

How does it work? Well if you are in the market for a super fancy car, you can stand on the ground floor and with a touchscreen choose the car of your dreams. With an advanced system that manages vehicle retrieval, the car arrives within one to two minutes.

Gary Hong, general manager at Autobahn Motors, said,  “We needed to meet our requirement of storing a lot of cars. At the same time, we wanted to be creative and innovative,” he told Reuters. He has been approached by developers interested in using the company’s Automotive Inventory Management System for parking services.

But they aren’t the only ones. In fact, U.S. company Carvana uses vending machine-like towers to sell used cars. March marks the month it opened an eight-floor structure holding up to 30 cars. The Carvana vending machine, is a coin-operated. The proprietary Car Vending Machine offers a unique pick-up experience for customers who purchase a car online through the company.

How does it work? Carvana customers search for and then buy their car online at Carvana.com using — you guessed it – a mobile phone or desktop computer. Not only can customers buy the car, but they can also choose the vehicle financing through Carvana and even have the option to trade-in a car.

Once the purchase is complete, customers can choose to have their car delivered directly to their door or they can elect to pick it up at one of Carvana’s Car Vending Machines. If they choose to come to the vending machine, at the time of pick-up, the customer receives an oversized Carvana coin to drop into the custom coin slot at the at the car Vending Machine. The purchased car is automatically retrieved from the tower and moved through the machine until it reaches a delivery bay. There, the customer gets to drive away!

Where will the next source of innovation come from? You never know these days!

@drnatalie

Read the original article on Reuters. Copyright 2017.

 

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Digital Transformation Projects Have an 84% Chance of Failure; Are You Ready to Failure or Succeed?

Would You Invest If You Knew the Investment Had a High Likelihood of Failure?

If I were to tell you that I had an investment opportunity for you and the probability of you making money was 16% or less, how likely would you be to invest in it? But if I told you that the investment opportunity had a 90% chance of returning your investment, might you be more likely to want to invest?

What’s interesting is that digital transformation is all around us. We can’t help but be impacted in our person lives, from smart phones, smart TVs, apps (think taxi’s vs. Lyft), Siri, Alexa and Google Home. In business, it’s clear that customers want to engage with business in digital and mobile channels. Businesses need to make the transition to be competitive and survive. Yet according to Consultancy.uk* and Bruce Rogers** who wrote Profitable Brilliance: How Professional Service Firms Become Thought Leaders, 84% of businesses undergoing digital transformation are likely to fail. 

The More Things Change, The More They Stay The Same

Having been at this game for a while, the statistics reminded me of stats from nearly 20 years ago when the topic was CRM and ERP. Though they are not exactly the same, they have many of the same elements. Digital transformation, innovation and CRM and ERP implementations are IT implementation of people, process and technology. What they have in common is the use of technology to make scalable processes that were once manual. The advantages among many, were higher productivity (cost savings) but also providing better customer-facing experiences (revenue generating.) Going back through my old papers about CRM and ERP failure rates,*** I saw many of the same type of stats predicting similar failure rates for digital transformation projects are being predicted today**** (and by many prominent groups, including IDC, Gartner Group and Forrester Research.)

Things that make you go hmmmm. The more things change, the more they stay the same.

When Will Organizational Change Management and Culture Change Be Taken Seriously?

The stats show since the late 1990’s – early 2000’s until now, when Culture Change (CC), Organizational Change Management (OCM) and Behavioral Change (BC) is missing from a project, there are issues, yet it’s still not “fashionable.” Perhaps the lack of fashionability is from an old paradigm stemming from the command and control type leadership that doesn’t deem people as an important aspect of the business transformation, whether its CRM, ERP or Digital Transformation. Perhaps it stems from leadership that doesn’t know there’s a whole science and set of CC and OCM methodologies that go along with IT implementations. Perhaps they have never been shown the value of that OCM and CC can bring, so they still don’t think it’s important enough to invest in. Perhaps it’s a matter of showing people that it works and makes a difference!

The Time for Change is Now

The 4th industrial revolution challenges most of our existing mental models. What this means is that cultural change is essential to enable and execute successfully, any business / organizational / digital transformation. The key is having a plan, as well as, having developed tools and process for culture change and organizational change management which includes, but is not limited to having a:

  1. Communication plan and regular communication cadence
  2. Leadership and stakeholder involvement and engagement
  3. Training and skill development for the future state of the business and
  4. Organizational readiness and adoption on a continuing basis of the ongoing changes.

And of course, underneath each of these very simplistic groupings is a deep set of assumptions, tools, methodology and business-driven outcomes. So digital transformation isn’t uniquely about technology. It is about having the right digital strategy to ultimately transform a business to achieve higher objectives. This type of digital transformation must be built along with the human capital component, including skill sets, as well as, a cultural adoption of changing the way we do business. So what it boils down to is evolving behaviors within the organization, both from a leadership point of view as well as middle level managers to all employees.

Being Stuck in the OCM Adoption Chasm Will Cause Digital Transformation Failure

What is seems like, referencing one of my favorite people and author’s is Geoffrey Moore. It’s seems that perhaps we are, after twenty or more years of having OCM and CC at our finger tips, we are stuck in the adoption chasm. What we are headed for is the digital transformation iceberg of failure. We know what the iceberg did to the Titanic. We don’t want to be on a sinking ship. So what does an organization need to do? More on all of this in a future post.

@drnatalie

Natalie Petouhoff

VP, Program Executive, ITC | Salesforce.com

References

* Consultancy.uk. “Two Thirds of Digital Transformation Projects Fail” Consultancy.UK. N.p., 28 Sept. 2015. Web. 28 July 2016

**Rogers, Bruce. “Why 84% Of Companies Fail At Digital Transformation.” Forbes. Forbes Magazine, 7 Jan. 2016. Web

*** http://sloanreview.mit.edu/article/the-end-of-corporate-culture-as-we-know-it/

*** http://www.cio.com/article/2440386/supply-chain-management/supply-chain—hershey-s-bittersweet-lesson.html

*** http://customerthink.com/failed_crm_implementation_finally_costs_hp_465_million_in_damages/

*** http://www.destinationcrm.com/Articles/Columns-Departments/The-Tipping-Point/The-Scientific-Reason-for-CRM-Failure-Part-1-42510.aspx

*** http://www.destinationcrm.com/Articles/Columns-Departments/The-Tipping-Point/The-Scientific-Reason-for-CRM-Failure-Part-2-42655.asp

*** http://media.techtarget.com/searchCRM/downloads/CRMUnpluggedch2.pdf

*** http://www.zdnet.com/article/crm-failure-rates-2001-2009/

*** https://hbr.org/2002/02/avoid-the-four-perils-of-crm

*** http://www.infoworld.com/article/2648303/applications/waste-management-sues-sap-over-erp-implementation.html

*** http://www.computerworld.com/article/2517917/enterprise-applications/sap–waste-management-settle-lawsuit.html

*** https://www.google.com/#q=hershey+crm+failure&*

*** http://www.crmsearch.com/crm-failures.php

*** http://www.destinationcrm.com/Articles/Columns-Departments/Insight/A-Succession-of-Failures-70822.aspx

**** https://www.idc.com/getdoc.jsp?containerId=US40550115 ; http://www.gartner.com/newsroom/id/3337617 ; https://www.cmo.com.au/article/545992/will_your_business_digital_predator_prey_/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Is Organizational Change Management Just the “Fluffy Stuff” or Is There Real Business Value?

Is OCM and CC Kumbaya?

When I first lead organizational change management (OCM) and culture change (CC), it was at previous high tech company; a company made up of mainly engineers. When the topic was first announced as part of our integrated product developed process (a.k.a. teaming) it was labelled very quickly as “apple pie and motherhood.” Many thought we were going to sing Kumbaya or I was going to bring cake and cookies to meetings. What I learned was framing what the results could be and by providing individuals, teams and organizations, with tangible results, I found being outcomes-driven was the missing key. How so?

Outcomes-based Driven Values

When I framed OCM and CC in terms of outcomes and business value, I asked questions like, “Would you like it if everyone showed up to your meetings? On time? With the action items completed? With a proactive attitude vs “not invented here or we don’t do that – that way here” attitude…  Get a high rate of return on projects- projects on time, within budget and scope, high customer satisfaction…? Of course the answer was a resounding “YES.” The employees were craving answers to these issues that plagued the organization. And no one knew how to fix these issues. They just persisted. People stopped taking deadlines seriously. They expected project scope to creep. Budget overruns were somewhat typical.

WIIFM?

When I was able to explain the value of the outcomes of OCM and CC to them personally and their teams- the WIIFM (What’s in It For Me), they became extremely interested as the cultured suffered from too many meetings, people always in meetings so they never had time to do their action items; a passive-aggressive culture- so instead of coming to the meeting (without the action items completed and saying they didn’t have time and figuring out how to change something so they did have time) they just wouldn’t show up… And in that company – one team’s action items directly impacted another. For instance, if team 1 didn’t finish their action items teams 2, 3, 4… couldn’t do theirs… and the project fell behind, out of scope, over budget… It was a horrible domino affect that one one really knew how to fix. Giving orders that projects needs to be on-time, within budget and on scope didn’t really lead to change. It just lead to frustration because there were reasons why those things were happening, but giving an order that they needed to be done didn’t fix the root cause. So nothing changed.

What I learned about Leading Change

What I learned was when I presented OCM and CC in terms of outcomes – employees and leaders were very interested. I learned when I first presented OCM and CC without the business outcomes, it resulted in #fail. Then, I pivoted and iterated to an outcomes driven aproached, related to WIIFM and it resulted in #success… Net-net? Choosing a few key behaviors’ that help people work better together in a way that supports desired organizational outcomes, gets people on board…

What 20 years of leading change has taught me is that it’s all about framing CC and OCM in a way that people can relate to. Unfortunately a lot of CC or OCM got a bad rap as the fluffy stuff. But I have spent a great deal of my career over the last 20 years writing ROI (return on investment) models for the “fluffy stuff.” And I can tell you, it’s not fluffy… it impacts the bottomline…  

OCM and CC Tools and Methodology Are Key to Successfully Transitioning From The “Fluffy Stuff” To Concrete Business Results

And of course having a methodology and tools that help teams and people make those changes… takes it out of the “fluffy stuff” and into the business realm. OCM and CC is so much more, but people don’t know, what they don’t know… so it’s key to have a concrete methodology so it’s taken seriously and it can add business value to teams and our customers. More on that in future posts.

@drnatalie

Natalie Petouhoff

VP, Program Executive, ITC | Salesforce.com

 

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Guest Post: How to Run Your Business Exclusively in the Cloud

Choosing to move your business exclusively to the cloud isn’t just a matter of being in good company, as a majority of organizations start making the shift. Working in the cloud, though, will also become the norm for your clients, who are accustomed to doing everything from holding meetings to managing projects with cloud-based tools. Now, moving to the cloud doesn’t have to be complicated. Here are five ways to leverage the cloud to benefit your business.

Back Up Your Data

Data loss due to hardware failure, hacking or human error are pervasive threats for any small business. Don’t leave yourself open to data vulnerabilities and profit loss. Set the standard for safety and organization by creating a data backup policy. Instead of relying on your own team to back up data and perform test restorations, outsource it to a third-party cloud provider.

A service like Mozy offers varied pricing for small businesses and enterprise companies alike to protect valuable workplace data, while helping to grow their business. Mozy also allows users to create an automated backup schedule to keep their data safe and ready to restore when needed.

Dominate Your Marketing Game

Marketers have long used the cloud to create and schedule social media posts with tools like Buffer. But creating podcasts in the cloud can also raise awareness for your business and attract new customers. According to a survey from Edison Research, fans of podcasts listen to an average of five on-demand presentations per week. As podcasts grow in popularity, they represent untapped opportunity to market to new audiences who are looking for business advice, insights and non-traditional entertainment.

Small-business owners can use podcasts with tools like Skype to interview guests and Audacity to edit their audio. These podcasts can be used to promote your products and/or interview delighted customers. Speaking directly to your target market every week can also quickly build credibility and trust to expand your marketing efforts.

Onboard Virtual Employees

Finding employees on sites like UpWork and Guru.com is the easy part. Figuring out how to onboard and train employees so they can immediately jump into their new roles isn’t always an intuitive process. Give new hires a face-to-face welcome with cloud-based tools through video chat or a group meeting with services like Redbooth.

Next, give your new employees access to online project management tools like Google Docs and Asana to help outline their responsibilities. But, unlike employees who physically work in the office, virtual employers tend to miss out on the social aspects that a traditional workplace affords. Looking for ways to make these employees feel like a bigger part of the team? Combat the negative side effects of isolation with weekly checkins to keep your employees engaged with your business and their work.

Collaborate Online

Cut down time spent on project management and collaborate online instead. There’s no need to schedule in-person or video meetings with employees and freelancers. Instead, use a cloud-based collaborative tool like Trello to set up a visual dashboard that will help to better manage your projects. Assign teams to specific tasks, upload images and videos, and stay in touch on project deadlines without leaving the Trello system.

Meantime, Slack offers users the ability to conduct real-time messaging and upload projects as well as stay on task and maintain their productivity. Through Slack, workplace teams get a completely transparent view of a project from start to finish and can make calls right from the platform to ask questions or follow up on a task.

Let Clients Find You

Working exclusively in the cloud makes it easier to find clients and start earning revenue immediately. Creating a company profile on LinkedIn is just the first step. Next, use LinkedIn’s publishing platform as another avenue to post your company’s content marketing pieces in order to directly target your next dream client.

Optimize your website to attract clients with videos explaining your services and products, offer unique content to prospects in exchange for their contact information, and routinely host an industry podcast. But there are other ways to find clients when they need you most. For example, expanding your reach by signing up as a consultant on a site like Guru.com can also help put you in front of clients who need you most.

Deciding whether to run your business in the cloud shouldn’t even be a debate. But finding the right tools and processes to help run your business can overwhelm even the best of decision-makers. Start by focusing on the tools you need most and expand as your company grows.

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Edible Robots: Researchers from Switzerland Work to Deliver Medicines in the Intestinal Tract

We know that robots play a key role in medicine by helping to conduct surgery by being able to conduct more precise and predictable movements than a surgeon as well as in pacemakers that can help regulate a person’s heartbeat. The healthcare industry spent $4.5 billion in 2016, according to IDC. But that’s only the beginning. In fact, the amount spent on robots is expected to grow as new types of robots are used in hospitals and clinics, globally.

So what is new in robots? Edible robots that can deliver medicine or conduct other medical procedures. In particular, we may find them crawling around inside our intestinal tract say researchers from Intelligent Systems Laboratory at Ecole Polytechnique Fédérale de Lausanne in Switzerland, which was led by graduate student Jun Shintake.

How do they work? These tiny edible and digestible robotics are made of gelatin. Actuators are what is responsible for their movement. However, they are not made like the typical metal robots powered by a motor. Instead, what causes these edible gelatin actuators to move is air or chemicals. The research talks about combining these actuators with other advancements in edible electronics. What might that look like? Perhaps the might be batteries that can safely pass through a digestive tract, or chips and cameras that can be ingested. These could make for a fully edible robot says Recode.

École hôtelière de Lausanne in Switzerland poised to make different kinds of food substances that may be ingested and roboticized. Are there any ingestible electronics on the market? Yes, and they include pills with ingestible sensors on them that can track patient’s compliance with taking medication. Often what affects someone’s ability to recover from a situation is their ability to comply with what is prescribed. And as humans, we sometimes forget to take very things that will help us. In addition, there are some robots that contain a camera that is small enough to be swallowed and record activity in a person’s digestive tract to help diagnosis issues that scopes can’t detect, like bleeding.

So as our ability to detect what’s going on in the body gets more sophisticated, so do the robots designed to help us heal. What will be next? It’s difficult to tell, but always interesting to see what scientists will discover!

@DrNatalie Petouhoff

VP, Program Executive | Innovation and Transformation Center (ITC), Salesforce.com

 
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Guest Post: How to Land That Promotion at Work

2017 is here and you’ve made a promise to make this your best year yet. This is the year that you’ve decided to leave all of your fears behind, and totally go for it. You want to live the life of your dreams, and the best way to start is by getting promoted at work. You already understand that as a woman, moving up the corporate ladder can be hard, but you must realize that it’s not impossible. Here are a few tips to guide you along the way!

 

Develop the mindset

Going for a promotion in a male-dominated work force is no walk in the park. There are going to be days when you feel like throwing in the towel, but you must develop a “can’t stop, won’t stop” attitude. A positive mindset is the only thing that’s going to pull you out of the gutter on those rough days. Get into the habit of using mantras or daily affirmations to reassure yourself. When you affirm something, you are declaring it to be true. Repeatedly stating phrases like “I am enough” or “I possess the qualities needed to be extremely successful” will definitely give your confidence a boost when you need it. Put these and other mentally stimulating phrases on post-it notes around your office and home to constantly remind yourself how awesome you are!

 

Be visible

No one will know that you want to move up in the company unless you say it. Don’t make the assumption that your hard work will be noticed and you will be automatically granted clearance to move up. Let your boss know that you are seeking to be promoted, then get to work. Uncover your weaknesses, then start to look for ways to improve. Broaden your horizons by taking on more projects. Establish yourself as a leader by working on your critical thinking and problem-solving skills. Remember to showcase what sets you apart, but always remain a team player by keeping the interests of the company first. You may need to get comfortable with being the first one on the job in the morning and the last one to leave at night. Simply put, it’s time to hustle. When you make your intentions known to your boss, then back it up with action it’s nearly impossible to go unnoticed!

 

Stand in your truth

More often than not, women tend to play the background in their career. While men bask in recognition, warranted or not, women seem to take a more modest position, even  if they did the bulk of the work. If you want to be taken seriously and move up in the company, you must be vocal! Do not dull your light in fear of what others might say or think about you. Take pride in your accomplishments and accept all the accolades that come with it. You earned it! Not only is playing small the fastest way to get looked over, it’s absolutely soul crushing. To quote Marianne Williamson, “There is nothing enlightened about shrinking so that other people won’t feel insecure about you”. You are great. The effort you put into your career is phenomenal. Own it.

 

You’ve made it clear to yourself that you really want to make 2017 different from the rest. Now it’s time to let others in on your goal. Allow yourself to shine so brightly that no one can deny your light. That promotion is already yours, it’s just up to you to go get it. Be fearless, and if you get knocked down on the climb, just get up, shake it off, and keep on moving.

 

About the Author

Gloria Martinez is a college professor turned business owner who created WomenLed.org to educate people about the many women-led achievements that have shaped our world.

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Guest Post: Increase Your Social Media Engagement with These Proven Strategies

How-to-Create-a-Brand-Identity-Using-Social-Media-04

There is no question that social media has earned its spot in every business’ digital marketing strategy. The rise of social platforms such as Facebook, Twitter, Instagram and LinkedIn have forever shaped the way users express themselves online.

Nowadays, almost every business has some type of social media account. 83% of fortune 500 companies have a presence on Twitter and over 3 million companies have LinkedIn profiles. However, simply having a social media account and posting content is not enough. What makes the difference between good brands and great brands on social is not only the quality of content, but also the level of interaction and engagement they devote to their audience. Are you replying back to users who comment on your photos? Do you regularly like trending posts within your industry? Have you developed an online personality for your brand?

Follow these guaranteed strategies and you’ll be well on your way to connecting with your target audience and increasing engagement on all of your social media platforms.

Facebook

4 million likes are generated by Facebook users every minute.

Liking is one of the most important aspects of social media. So hop on the bandwagon and click the thumbs up button! It’s important to like something when you see that it pertains to your business because you’re not only engaging with your industry, but you’re also connecting with accounts who share similar interests. Over time, social media platforms will start to see patterns in the content you’re liking and expose you to more related items. The great thing about Facebook is that if you have a particular reaction to a post, you can choose that instead of just thumbs up. Choose the laughing emoji when something is funny or the angry face when you’re upset. The important thing is when you react to a post, you begin to get filtered into a particular niche. What you discover in that niche is other users who belong there as well.

Those users are your target audience. So be friendly and say hi! Put a huge emphasis on liking content in your social media marketing strategy. Give users a like on their posts and explore what you have in common. These users will start to recognize your name and become familiar with your online presence. With one click and some curiosity, they could end up on your page! Don’t be stingy with likes, spread the love and watch it return back to you.

Instagram

Instagram generates over 3.5 billion likes a day and its usage has doubled in the last two years.

Much like Facebook, the way you’re able to connect with people through Instagram is by liking photos. Some users will exercise proper etiquette and like one of your photos in return for your like, but other times it just might not happen. That’s okay though, there’s no limit on the amount of posts you can like, so go ahead and double tap on posts that are relevant to your industry!

YouTube

100 million people take social action on YouTube every week in the form of likes, shares, or comments.

Commenting is just as important as liking for the same reason that you get to interact with your target audience and engage in your community. The difference with a comment versus a like is that you have the opportunity to communicate your unique perspective on a topic.

You can answer questions on trending posts, offer insight, or type something reactionary. This will help increase your engagement because users can actually see what you’re thinking.  They can go off on your ideas or like your comment in agreement with what you’ve said. Comments provide another opportunity for users to engage with your brand. Be social and leave a comment!

Twitter

500 million Tweets are sent every day, which translates, to 6,000 Tweets a second.

Twitter is all about the short and the sweet. Essentially, Twitter is a string of comments. The way you get your brand to increase engagement on Twitter is by participating in the never-ending dialogue. You can do this by liking, commenting, and most importantly, retweeting.

Twitter is a little different from other social platforms because it has a higher frequency of posts. According to Neil Patel (social media marketing maven and co-founder of KISSmetrics) the optimal amount to post on Twitter to increase engagement is 1 – 5 posts a day. Plan your posts beforehand or retweet other authorities within your industry. Keep up with the pace of Twitter so users can recognize your effort.

LinkedIn

The 14 most popular posts on LinkedIn are all about advice in the workplace.

LinkedIn is the platform business professionals go to in order to apply for an internship, look for a job, or expand the range of their professional network. What users are looking for on LinkedIn is the means to gain a better standing in their career. This can be in the form of acquiring a job or the knowledge to gain better skills. Your posts on LinkedIn should be about interesting water cooler topics professionals can read in their downtime. It’s perfectly acceptable to be on LinkedIn during work, so keep your content related to the workplace if you want to see engagement from this audience!

A Quick Recap

Social media marketing is genuinely about being social on the screen. If your brand is

participating in the social aspect of each platform, you will begin to see engagement rise because your account is active. It’s important to keep that part of social media in mind because it shows your followers you understand how to use their media! Let’s Recap:

  • Facebook – Like posts that are related to your industry
  • Instagram – Double tap appropriate photos in your niche
  • YouTube – Provide insight, leave a comment
  • Twitter – Keep up with the pace of tweets
  • LinkedIn – Make it about the workplace

 

About Author:

therese

Therese Palmere is a passionate content writer at Aumcore. Aumcore is a New York based digital marketing agency offering solutions from creative social media campaigns to SEO and web design driven by results.

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Facebook’s Artificial Intelligence Has The Ability to Search Photos by Content

The term artificial intelligence was coined 60 year ago. But now its starting to deliver. Lumos’s computer vision platform was initially used to improve the experience for visually impaired members of the Facebook community. Lumos is now powering image content search for all users. What does this means to you? You can now search for images on Facebook with key words that describe the contents of a photo, rather than being limited by tags and captions.

How does this work? It starts with the huge task of computational training. For the object recognition used in Facebook’s image search, the artificial intelligence (AI) system started with a small set of 130,000 public photos shared on Facebook. Using the annotated photos the system could learn which pixel patterns correspond to particular subjects. It then went on to use the tens of millions of photos on Facebook. So what this means is that the caption-reading technology trained a deep neural network though public photos shared on Facebook. The model essentially matches search descriptors to features pulled from photos with some degree of probability. You can now search for photos based on Facebook AI’s assessment of their content, not just based on how humans happened to describe the photos with text when they posted them.

How could this be used? Say you were searching on a dress you really liked in a video. Using the search it could be related back to something on Marketplace or even connect you directly with an ad-partner to improve customer experiences while keeping revenue growth afloat. So it seems it can help both customers, customer experience and companies selling things as well as ad partners.

What else is new? Facebook released the text-to-speech tool last April for visually impaired users so they could use the tools to understand the contents of photos. Then, the system could tell you that a photo involved a stage and lights, but it wasn’t very good at relating actions to objects. But now the Facebook team has improved that painstakingly labeling 130,000 photos pulled from the platform. Facebook trained a computer vision model to identify 12 actions happening in the photos. So for instance, instead of just hearing it was “a stage,” the blind person would hear “people playing instruments” or “people dancing on a stage” or “people walking” or “people riding horses.” This provides contextually relevancy that was before not possible.

You could imagine one day being able to upload a photo of your morning bagel and this technology could identify the nutritional value of that bagel because we were able to detect, segment, and identify what was in the picture.

So it seems the race is on for services not just for image recognition, but speech recognition, machine-driven translation, natural language understanding, and more. What’s your favorite AI vendor?

@Drnatalie, VP, Program Executive, Salesforce ITC

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