by Dr. Natalie | Jan 30, 2016 | Content Marketing, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Marketing Optimization, Marketing Software
Adobe officially closed its acquisition of the technology assets and accounts of the comScore Digital Analytix business. What this means for you: Adobe and comScore will work together to ensure that the business-critical workflows that Digital Analytix customers rely...
by Dr. Natalie | Jan 29, 2016 | CEO, Chief Revenue Officer, CIO, CMO, Customer Experience, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, ecommerce, Marketing Optimization, Online Communities, Organizational Change Management, Owned Communities, peer-to-peer communities, ROI of Social Media
I remember back in 2008-2009 being asked whether social / digital / communities had any business value. To me it was instinctively obvious, but I got that it was not obvious to others. In wanting others to see what I saw, I started down the road of creating ROI models...
by Dr. Natalie | Jan 24, 2016 | Digital Marketing, Events, Social PR, Marketing and Advertising
DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. I was thrilled to be a judge in this year’s selection. The winners will be...
by Dr. Natalie | Jan 19, 2016 | Analytics of Everything, B2B Customer Success Management, Big Data, CEO, Chief Revenue Officer, CIO, CMO, Conferences, Crossing the Chasm, Customer Experience, Customer Service, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, IOT, Leadership, Marketing Software
I’m here with my colleagues, Holger Mueller @holgermu and Doug Henschen @DHenschen, covering the #OracleCloud Summit 2016 in NYC at the Waldorf Astoria @WaldorfNYC. (BTW the Waldorf Astoria has great customer service!!!) MY POV: My overall take away is that...
by Dr. Natalie | Jan 13, 2016 | CEO, Chief Revenue Officer, CMO, Crossing the Chasm, Customer Experience, Customer Service, Customer Service Agents, Digital Disruption, Dr. Natalie's Blog, Organizational Change Management
Even though there is much talk about customer excellence in customer experience, many companies, according to customers don’t hit the mark. Intelliresponse identified 5 things brands need to do to make customer experience work. Here they are: Why? 87% of...
