by Dr. Natalie | Sep 29, 2014 | Big Data, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Dr. Natalie's Blog
Shift Has Happened As I listened to the keynotes, the executives – both Oracle and its customers told the stories of how they now realize that IT and the “business” must collaborate, I am refreshed. Oracle is the database backbone of many companies,...
by Dr. Natalie | Sep 22, 2014 | Chief Revenue Officer, CMO, Conferences, Customer Experience, Dr. Natalie's Blog, Leadership
I was just at Sales Connect Conference, LinkedIn’s Social Selling Conference. I was there to meet and great many of the top minds in social selling and to do research for an upcoming report. What I found was that one of the best things about being at the...
by Dr. Natalie | Sep 22, 2014 | Big Data, Chief Revenue Officer, CMO, Conferences, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
In thinking about the value of the information companies can obtain about their customers, their products and services, etc… from structured and unstructured data, who do you think should lead this effort in an organization? Each department – Marketing,...
by Dr. Natalie | Sep 17, 2014 | Customer Experience, Customer Service, Dr. Natalie's Blog
Trek Bicycle began was founded in 1976 by Richard Burke, president of flooring and appliance distributor Roth, and Bevill Hogg, owner of a chain of bike stores. With $25,000 in seed money from Roth’s parent company, Intrepid, Trek started to build bikes by hand...
by Dr. Natalie | Sep 10, 2014 | Big Data, Chief Revenue Officer, CMO, Content Marketing, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management
How will agencies get the attention of CMOs for marketing optimization and big data analytics? Here’s one approach: Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing...
