by Dr. Natalie | May 30, 2013 | Big Data, Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising
As the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...
by Dr. Natalie | May 26, 2013 | ROI of Social Media, Social PR, Marketing and Advertising
Many enterprises are considering social media and are wondering if there is return on the investment. I’ve taken a stab at calculating an ROI when social media is applied to customer service. The result? Large ROIs and benefits to every part of the company!...
by Dr. Natalie | May 22, 2013 | Dr. Natalie's Blog
This summer, I’ll be teaching an online course through UCLA titled “Digital Marketing Mastery.” The course is intended for executives and professionals that want to go beyond the basics to learn how to apply social media to get concrete business...
by Dr. Natalie | May 18, 2013 | Dr. Natalie's Blog
I had a chance to “sit down” with top social media expert Mari Smith. It was a pleasure and a privilege to chat with Mari while we discussed the future of Facebook (Brands, you don’t want to miss Mari’s insight here, especially on what she...
by Dr. Natalie | May 11, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
The white paper I wrote is about Customer Service being the pivotal driver of the social enterprise. One could argue that Marketing should be the driver of the social enterprise. Others might even say that since it involves software, IT should lead it. Perhaps because...