Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

by | Sep 23, 2011 | Dr. Natalie's Blog, Featured, Leadership, ROI of Social Media, Social CRM, Social Media & Digital Comm Education, Social PR, Marketing and Advertising

I teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience listens. A...
Executive Education on Social Business: A Series by Dr. Natalie Petouhoff and Kathy Herrmann

Executive Education on Social Business: A Series by Dr. Natalie Petouhoff and Kathy Herrmann

by | Sep 20, 2011 | Conferences, Dr. Natalie's Blog, ROI of Social Media, Social CRM, Social Media & Digital Comm Education, Social PR, Marketing and Advertising

One of the things that I’ve discovered is the need to talk through the ideas in social media and how they get applied to transform businesses into social businesses. (BTW — I’ll be very happy when we stop using that term “social”...
Social Media Week in Los Angeles! Sysomos and Dr. Natalie Petouhoff Present “Social Media Monitoring and Measurement” at Social Media Breakfast LA

Social Media Week in Los Angeles! Sysomos and Dr. Natalie Petouhoff Present “Social Media Monitoring and Measurement” at Social Media Breakfast LA

by | Sep 19, 2011 | Conferences, Events, ROI of Social Media, Social PR, Marketing and Advertising

I’m very excited to be presenting during Social Media Week in LosAngeles! I will be presenting with Sysomos on September 22 a 90 min breakfast session on “Social Media Monitoring and Measurement.” The event is free! I’ll use real-life case...
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