What To Do With Social Customer Bullies? Customers That Use Social Media To Take Advantage of a Brand

What To Do With Social Customer Bullies? Customers That Use Social Media To Take Advantage of a Brand

One of the fears of executives is that if they begin to engage in social media, customers will use it to try to take advantage of the company.  While that fear is not unfounded, there are things a brand should consider in this new social media customer interaction...